Socio-economic characteristics;Country of origin of the sellers;Total
Total Persons;Total persons who have purchased via the Internet in the last 12 months;8,338,799
Total Persons;National sellers;80.6
Total Persons;Sellers from other EU countries;30.9
Total Persons;Sellers from the rest of the world;15.7
Total Persons;Unknown country of origin of the sellers;8.6
Studies completed: Illiterate;Total persons who have purchased via the Internet in the last 12 months;0
Studies completed: Illiterate;National sellers;..
Studies completed: Illiterate;Sellers from other EU countries;..
Studies completed: Illiterate;Sellers from the rest of the world;..
Studies completed: Illiterate;Unknown country of origin of the sellers;..
Studies completed: Primary Education;Total persons who have purchased via the Internet in the last 12 months;337,145
Studies completed: Primary Education;National sellers;78.4
Studies completed: Primary Education;Sellers from other EU countries;15.2
Studies completed: Primary Education;Sellers from the rest of the world;9.2
Studies completed: Primary Education;Unknown country of origin of the sellers;13.9
Studies completed: First stage Secondary Education;Total persons who have purchased via the Internet in the last 12 months;1,094,566
Studies completed: First stage Secondary Education;National sellers;81.9
Studies completed: First stage Secondary Education;Sellers from other EU countries;24.4
Studies completed: First stage Secondary Education;Sellers from the rest of the world;13.8
Studies completed: First stage Secondary Education;Unknown country of origin of the sellers;8.7
Studies completed: Second stage Secondary Education;Total persons who have purchased via the Internet in the last 12 months;2,273,049
Studies completed: Second stage Secondary Education;National sellers;78.3
Studies completed: Second stage Secondary Education;Sellers from other EU countries;29.5
Studies completed: Second stage Secondary Education;Sellers from the rest of the world;15.5
Studies completed: Second stage Secondary Education;Unknown country of origin of the sellers;9.7
Studies completed: Advanced Vocational Education;Total persons who have purchased via the Internet in the last 12 months;1,310,630
Studies completed: Advanced Vocational Education;National sellers;82.2
Studies completed: Advanced Vocational Education;Sellers from other EU countries;26.7
Studies completed: Advanced Vocational Education;Sellers from the rest of the world;11.2
Studies completed: Advanced Vocational Education;Unknown country of origin of the sellers;8.0
Studies completed: Higher Education;Total persons who have purchased via the Internet in the last 12 months;3,323,409
Studies completed: Higher Education;National sellers;81.4
Studies completed: Higher Education;Sellers from other EU countries;37.1
Studies completed: Higher Education;Sellers from the rest of the world;18.9
Studies completed: Higher Education;Unknown country of origin of the sellers;7.6
Studies completed: Other;Total persons who have purchased via the Internet in the last 12 months;0
Studies completed: Other;National sellers;..
Studies completed: Other;Sellers from other EU countries;..
Studies completed: Other;Sellers from the rest of the world;..
Studies completed: Other;Unknown country of origin of the sellers;..
Employment situation: Employed and economically active;Total persons who have purchased via the Internet in the last 12 months;5,946,188
Employment situation: Employed and economically active;National sellers;81.6
Employment situation: Employed and economically active;Sellers from other EU countries;31.2
Employment situation: Employed and economically active;Sellers from the rest of the world;15.4
Employment situation: Employed and economically active;Unknown country of origin of the sellers;8.6
Employment situation: Unemployed and economically active;Total persons who have purchased via the Internet in the last 12 months;974,915
Employment situation: Unemployed and economically active;National sellers;76.0
Employment situation: Unemployed and economically active;Sellers from other EU countries;30.1
Employment situation: Unemployed and economically active;Sellers from the rest of the world;17.6
Employment situation: Unemployed and economically active;Unknown country of origin of the sellers;10.1
Employment situation: Inactive population: Students;Total persons who have purchased via the Internet in the last 12 months;860,675
Employment situation: Inactive population: Students;National sellers;81.2
Employment situation: Inactive population: Students;Sellers from other EU countries;31.0
Employment situation: Inactive population: Students;Sellers from the rest of the world;17.1
Employment situation: Inactive population: Students;Unknown country of origin of the sellers;8.2
Employment situation: Inactive population: Household chores;Total persons who have purchased via the Internet in the last 12 months;200,423
Employment situation: Inactive population: Household chores;National sellers;81.7
Employment situation: Inactive population: Household chores;Sellers from other EU countries;24.1
Employment situation: Inactive population: Household chores;Sellers from the rest of the world;15.2
Employment situation: Inactive population: Household chores;Unknown country of origin of the sellers;2.8
Employment situation: Inactive population: Pensioners;Total persons who have purchased via the Internet in the last 12 months;249,941
Employment situation: Inactive population: Pensioners;National sellers;73.0
Employment situation: Inactive population: Pensioners;Sellers from other EU countries;36.3
Employment situation: Inactive population: Pensioners;Sellers from the rest of the world;11.4
Employment situation: Inactive population: Pensioners;Unknown country of origin of the sellers;11.7
Employment situation: Other employment situation;Total persons who have purchased via the Internet in the last 12 months;106,658
Employment situation: Other employment situation;National sellers;80.2
Employment situation: Other employment situation;Sellers from other EU countries;17.5
Employment situation: Other employment situation;Sellers from the rest of the world;16.3
Employment situation: Other employment situation;Unknown country of origin of the sellers;5.6
Professional status (in main job): Worker employed by others;Total persons who have purchased via the Internet in the last 12 months;4,882,024
Professional status (in main job): Worker employed by others;National sellers;81.1
Professional status (in main job): Worker employed by others;Sellers from other EU countries;31.2
Professional status (in main job): Worker employed by others;Sellers from the rest of the world;15.6
Professional status (in main job): Worker employed by others;Unknown country of origin of the sellers;8.4
Professional status (in main job): Self-employed or freelance workers;Total persons who have purchased via the Internet in the last 12 months;1,064,164
Professional status (in main job): Self-employed or freelance workers;National sellers;83.8
Professional status (in main job): Self-employed or freelance workers;Sellers from other EU countries;31.4
Professional status (in main job): Self-employed or freelance workers;Sellers from the rest of the world;14.1
Professional status (in main job): Self-employed or freelance workers;Unknown country of origin of the sellers;9.3
Main occupation: Manual;Total persons who have purchased via the Internet in the last 12 months;1,303,280
Main occupation: Manual;National sellers;81.6
Main occupation: Manual;Sellers from other EU countries;27.0
Main occupation: Manual;Sellers from the rest of the world;11.7
Main occupation: Manual;Unknown country of origin of the sellers;9.2
Main occupation: Non-manual;Total persons who have purchased via the Internet in the last 12 months;4,642,908
Main occupation: Non-manual;National sellers;81.5
Main occupation: Non-manual;Sellers from other EU countries;32.4
Main occupation: Non-manual;Sellers from the rest of the world;16.4
Main occupation: Non-manual;Unknown country of origin of the sellers;8.4
Main occupation: ICT workers;Total persons who have purchased via the Internet in the last 12 months;455,935
Main occupation: ICT workers;National sellers;81.8
Main occupation: ICT workers;Sellers from other EU countries;44.1
Main occupation: ICT workers;Sellers from the rest of the world;26.4
Main occupation: ICT workers;Unknown country of origin of the sellers;10.2
Main occupation: Other workers;Total persons who have purchased via the Internet in the last 12 months;5,490,253
Main occupation: Other workers;National sellers;81.5
Main occupation: Other workers;Sellers from other EU countries;30.1
Main occupation: Other workers;Sellers from the rest of the world;14.4
Main occupation: Other workers;Unknown country of origin of the sellers;8.4
Net household monthly income: Less than 1,100 Euros;Total persons who have purchased via the Internet in the last 12 months;581,101
Net household monthly income: Less than 1,100 Euros;National sellers;73.9
Net household monthly income: Less than 1,100 Euros;Sellers from other EU countries;31.4
Net household monthly income: Less than 1,100 Euros;Sellers from the rest of the world;15.8
Net household monthly income: Less than 1,100 Euros;Unknown country of origin of the sellers;7.4
Net household monthly income: 1,100 to 1,800 euros;Total persons who have purchased via the Internet in the last 12 months;1,589,060
Net household monthly income: 1,100 to 1,800 euros;National sellers;83.4
Net household monthly income: 1,100 to 1,800 euros;Sellers from other EU countries;31.5
Net household monthly income: 1,100 to 1,800 euros;Sellers from the rest of the world;12.8
Net household monthly income: 1,100 to 1,800 euros;Unknown country of origin of the sellers;6.0
Net household monthly income: 1,800 to 2,700 euros;Total persons who have purchased via the Internet in the last 12 months;2,034,736
Net household monthly income: 1,800 to 2,700 euros;National sellers;82.3
Net household monthly income: 1,800 to 2,700 euros;Sellers from other EU countries;32.8
Net household monthly income: 1,800 to 2,700 euros;Sellers from the rest of the world;15.2
Net household monthly income: 1,800 to 2,700 euros;Unknown country of origin of the sellers;10.4
Net household monthly income: More than 2,700 Euros;Total persons who have purchased via the Internet in the last 12 months;2,208,558
Net household monthly income: More than 2,700 Euros;National sellers;82.4
Net household monthly income: More than 2,700 Euros;Sellers from other EU countries;32.1
Net household monthly income: More than 2,700 Euros;Sellers from the rest of the world;19.7
Net household monthly income: More than 2,700 Euros;Unknown country of origin of the sellers;7.9
Net household monthly income: DK/NA;Total persons who have purchased via the Internet in the last 12 months;1,925,343
Net household monthly income: DK/NA;National sellers;76.6
Net household monthly income: DK/NA;Sellers from other EU countries;26.6
Net household monthly income: DK/NA;Sellers from the rest of the world;14.0
Net household monthly income: DK/NA;Unknown country of origin of the sellers;10.1