Demographic characteristics;Last purchase;Total
Total Persons;Total Internet users in the last 3 months;24,226,141
Total Persons;They have purchsed in the last month;18.2
Total Persons;They have purchased between 1 month and 3 months ago;13.0
Total Persons;They have purchased between 3 months and 1 year ago;12.3
Total Persons;They have purchased in the last year;6.6
Total Persons;Persons who have not purchased via the Internet;49.8
Sex: Men;Total Internet users in the last 3 months;12,575,567
Sex: Men;They have purchsed in the last month;19.8
Sex: Men;They have purchased between 1 month and 3 months ago;14.4
Sex: Men;They have purchased between 3 months and 1 year ago;12.8
Sex: Men;They have purchased in the last year;7.5
Sex: Men;Persons who have not purchased via the Internet;45.5
Sex: Female;Total Internet users in the last 3 months;11,650,573
Sex: Female;They have purchsed in the last month;16.5
Sex: Female;They have purchased between 1 month and 3 months ago;11.6
Sex: Female;They have purchased between 3 months and 1 year ago;11.8
Sex: Female;They have purchased in the last year;5.6
Sex: Female;Persons who have not purchased via the Internet;54.5
Age: 16 to 24 years old;Total Internet users in the last 3 months;4,063,413
Age: 16 to 24 years old;They have purchsed in the last month;14.1
Age: 16 to 24 years old;They have purchased between 1 month and 3 months ago;13.7
Age: 16 to 24 years old;They have purchased between 3 months and 1 year ago;12.9
Age: 16 to 24 years old;They have purchased in the last year;5.9
Age: 16 to 24 years old;Persons who have not purchased via the Internet;53.4
Age: 25 to 34 years old;Total Internet users in the last 3 months;5,983,525
Age: 25 to 34 years old;They have purchsed in the last month;21.9
Age: 25 to 34 years old;They have purchased between 1 month and 3 months ago;14.4
Age: 25 to 34 years old;They have purchased between 3 months and 1 year ago;13.9
Age: 25 to 34 years old;They have purchased in the last year;7.1
Age: 25 to 34 years old;Persons who have not purchased via the Internet;42.7
Age: 35 to 44 years old;Total Internet users in the last 3 months;6,556,859
Age: 35 to 44 years old;They have purchsed in the last month;21.7
Age: 35 to 44 years old;They have purchased between 1 month and 3 months ago;13.5
Age: 35 to 44 years old;They have purchased between 3 months and 1 year ago;12.2
Age: 35 to 44 years old;They have purchased in the last year;6.7
Age: 35 to 44 years old;Persons who have not purchased via the Internet;46.0
Age: 45 to 54 years old;Total Internet users in the last 3 months;4,613,425
Age: 45 to 54 years old;They have purchsed in the last month;16.6
Age: 45 to 54 years old;They have purchased between 1 month and 3 months ago;12.4
Age: 45 to 54 years old;They have purchased between 3 months and 1 year ago;10.6
Age: 45 to 54 years old;They have purchased in the last year;6.0
Age: 45 to 54 years old;Persons who have not purchased via the Internet;54.4
Age: 55 to 64 years old;Total Internet users in the last 3 months;2,271,906
Age: 55 to 64 years old;They have purchsed in the last month;11.6
Age: 55 to 64 years old;They have purchased between 1 month and 3 months ago;10.0
Age: 55 to 64 years old;They have purchased between 3 months and 1 year ago;11.3
Age: 55 to 64 years old;They have purchased in the last year;7.7
Age: 55 to 64 years old;Persons who have not purchased via the Internet;59.5
Age: 65 to 74 years old;Total Internet users in the last 3 months;737,013
Age: 65 to 74 years old;They have purchsed in the last month;11.1
Age: 65 to 74 years old;They have purchased between 1 month and 3 months ago;7.2
Age: 65 to 74 years old;They have purchased between 3 months and 1 year ago;11.7
Age: 65 to 74 years old;They have purchased in the last year;5.7
Age: 65 to 74 years old;Persons who have not purchased via the Internet;64.3
Habitat: More than 100,000 inhabitants and provincial capitals;Total Internet users in the last 3 months;10,283,885
Habitat: More than 100,000 inhabitants and provincial capitals;They have purchsed in the last month;20.6
Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased between 1 month and 3 months ago;13.9
Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased between 3 months and 1 year ago;12.1
Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased in the last year;5.6
Habitat: More than 100,000 inhabitants and provincial capitals;Persons who have not purchased via the Internet;47.8
Habitat: 50,000 to 100,000 inhabitants;Total Internet users in the last 3 months;2,618,971
Habitat: 50,000 to 100,000 inhabitants;They have purchsed in the last month;19.1
Habitat: 50,000 to 100,000 inhabitants;They have purchased between 1 month and 3 months ago;10.7
Habitat: 50,000 to 100,000 inhabitants;They have purchased between 3 months and 1 year ago;12.2
Habitat: 50,000 to 100,000 inhabitants;They have purchased in the last year;8.7
Habitat: 50,000 to 100,000 inhabitants;Persons who have not purchased via the Internet;49.3
Habitat: 20,000 to 50,000 inhabitants;Total Internet users in the last 3 months;3,729,208
Habitat: 20,000 to 50,000 inhabitants;They have purchsed in the last month;15.6
Habitat: 20,000 to 50,000 inhabitants;They have purchased between 1 month and 3 months ago;12.7
Habitat: 20,000 to 50,000 inhabitants;They have purchased between 3 months and 1 year ago;12.8
Habitat: 20,000 to 50,000 inhabitants;They have purchased in the last year;6.2
Habitat: 20,000 to 50,000 inhabitants;Persons who have not purchased via the Internet;52.6
Habitat: 10,000 to 20,000 inhabitants;Total Internet users in the last 3 months;2,979,415
Habitat: 10,000 to 20,000 inhabitants;They have purchsed in the last month;15.6
Habitat: 10,000 to 20,000 inhabitants;They have purchased between 1 month and 3 months ago;15.1
Habitat: 10,000 to 20,000 inhabitants;They have purchased between 3 months and 1 year ago;13.1
Habitat: 10,000 to 20,000 inhabitants;They have purchased in the last year;6.9
Habitat: 10,000 to 20,000 inhabitants;Persons who have not purchased via the Internet;49.3
Habitat:áLess than 10,000 inhabitants;Total Internet users in the last 3 months;4,614,662
Habitat:áLess than 10,000 inhabitants;They have purchsed in the last month;16.2
Habitat:áLess than 10,000 inhabitants;They have purchased between 1 month and 3 months ago;11.4
Habitat:áLess than 10,000 inhabitants;They have purchased between 3 months and 1 year ago;11.9
Habitat:áLess than 10,000 inhabitants;They have purchased in the last year;7.7
Habitat:áLess than 10,000 inhabitants;Persons who have not purchased via the Internet;52.7
Size of the household: Households with 1 member;Total Internet users in the last 3 months;1,279,023
Size of the household: Households with 1 member;They have purchsed in the last month;20.3
Size of the household: Households with 1 member;They have purchased between 1 month and 3 months ago;14.6
Size of the household: Households with 1 member;They have purchased between 3 months and 1 year ago;12.5
Size of the household: Households with 1 member;They have purchased in the last year;6.2
Size of the household: Households with 1 member;Persons who have not purchased via the Internet;46.4
Size of the household: Households with 2 members;Total Internet users in the last 3 months;4,889,611
Size of the household: Households with 2 members;They have purchsed in the last month;18.2
Size of the household: Households with 2 members;They have purchased between 1 month and 3 months ago;12.9
Size of the household: Households with 2 members;They have purchased between 3 months and 1 year ago;12.4
Size of the household: Households with 2 members;They have purchased in the last year;7.3
Size of the household: Households with 2 members;Persons who have not purchased via the Internet;49.2
Size of the household: Households with 3 members;Total Internet users in the last 3 months;7,080,121
Size of the household: Households with 3 members;They have purchsed in the last month;18.6
Size of the household: Households with 3 members;They have purchased between 1 month and 3 months ago;13.1
Size of the household: Households with 3 members;They have purchased between 3 months and 1 year ago;12.1
Size of the household: Households with 3 members;They have purchased in the last year;5.9
Size of the household: Households with 3 members;Persons who have not purchased via the Internet;50.4
Size of the household: Households with 4 members;Total Internet users in the last 3 months;7,961,341
Size of the household: Households with 4 members;They have purchsed in the last month;19.4
Size of the household: Households with 4 members;They have purchased between 1 month and 3 months ago;13.5
Size of the household: Households with 4 members;They have purchased between 3 months and 1 year ago;12.9
Size of the household: Households with 4 members;They have purchased in the last year;6.7
Size of the household: Households with 4 members;Persons who have not purchased via the Internet;47.5
Size of the household: Households with 5 or more members;Total Internet users in the last 3 months;3,016,045
Size of the household: Households with 5 or more members;They have purchsed in the last month;13.2
Size of the household: Households with 5 or more members;They have purchased between 1 month and 3 months ago;11.3
Size of the household: Households with 5 or more members;They have purchased between 3 months and 1 year ago;11.2
Size of the household: Households with 5 or more members;They have purchased in the last year;7.0
Size of the household: Households with 5 or more members;Persons who have not purchased via the Internet;57.3
Nationality: Spanish;Total Internet users in the last 3 months;21,130,610
Nationality: Spanish;They have purchsed in the last month;18.7
Nationality: Spanish;They have purchased between 1 month and 3 months ago;13.8
Nationality: Spanish;They have purchased between 3 months and 1 year ago;12.4
Nationality: Spanish;They have purchased in the last year;6.6
Nationality: Spanish;Persons who have not purchased via the Internet;48.4
Nationality: foreign;Total Internet users in the last 3 months;3,095,530
Nationality: foreign;They have purchsed in the last month;14.6
Nationality: foreign;They have purchased between 1 month and 3 months ago;8.0
Nationality: foreign;They have purchased between 3 months and 1 year ago;11.5
Nationality: foreign;They have purchased in the last year;6.5
Nationality: foreign;Persons who have not purchased via the Internet;59.5