Demographic characteristics;Last purchase;Total
Total Persons;Total Internet users in the last 3 months;24,824,110
Total Persons;They have purchsed in the last month;19.3
Total Persons;They have purchased between 1 month and 3 months ago;12.5
Total Persons;They have purchased between 3 months and 1 year ago;12.4
Total Persons;They have purchased in the last year;7.8
Total Persons;Persons who have not purchased via the Internet;48.0
Sex: Male;Total Internet users in the last 3 months;12,748,245
Sex: Male;They have purchsed in the last month;20.4
Sex: Male;They have purchased between 1 month and 3 months ago;12.7
Sex: Male;They have purchased between 3 months and 1 year ago;13.2
Sex: Male;They have purchased in the last year;8.5
Sex: Male;Persons who have not purchased via the Internet;45.2
Sex: Women;Total Internet users in the last 3 months;12,075,865
Sex: Women;They have purchsed in the last month;18.0
Sex: Women;They have purchased between 1 month and 3 months ago;12.3
Sex: Women;They have purchased between 3 months and 1 year ago;11.6
Sex: Women;They have purchased in the last year;7.2
Sex: Women;Persons who have not purchased via the Internet;50.9
Age: 16 to 24 years old;Total Internet users in the last 3 months;4,032,419
Age: 16 to 24 years old;They have purchsed in the last month;15.1
Age: 16 to 24 years old;They have purchased between 1 month and 3 months ago;12.1
Age: 16 to 24 years old;They have purchased between 3 months and 1 year ago;12.7
Age: 16 to 24 years old;They have purchased in the last year;7.3
Age: 16 to 24 years old;Persons who have not purchased via the Internet;52.8
Age: 25 to 34 years old;Total Internet users in the last 3 months;5,942,733
Age: 25 to 34 years old;They have purchsed in the last month;23.6
Age: 25 to 34 years old;They have purchased between 1 month and 3 months ago;14.5
Age: 25 to 34 years old;They have purchased between 3 months and 1 year ago;13.4
Age: 25 to 34 years old;They have purchased in the last year;8.2
Age: 25 to 34 years old;Persons who have not purchased via the Internet;40.3
Age: 35 to 44 years old;Total Internet users in the last 3 months;6,581,677
Age: 35 to 44 years old;They have purchsed in the last month;23.3
Age: 35 to 44 years old;They have purchased between 1 month and 3 months ago;12.6
Age: 35 to 44 years old;They have purchased between 3 months and 1 year ago;13.1
Age: 35 to 44 years old;They have purchased in the last year;8.0
Age: 35 to 44 years old;Persons who have not purchased via the Internet;43.0
Age: 45 to 54 years old;Total Internet users in the last 3 months;4,925,377
Age: 45 to 54 years old;They have purchsed in the last month;16.9
Age: 45 to 54 years old;They have purchased between 1 month and 3 months ago;12.0
Age: 45 to 54 years old;They have purchased between 3 months and 1 year ago;11.8
Age: 45 to 54 years old;They have purchased in the last year;7.4
Age: 45 to 54 years old;Persons who have not purchased via the Internet;51.9
Age: 55 to 64 years old;Total Internet users in the last 3 months;2,463,633
Age: 55 to 64 years old;They have purchsed in the last month;12.6
Age: 55 to 64 years old;They have purchased between 1 month and 3 months ago;11.0
Age: 55 to 64 years old;They have purchased between 3 months and 1 year ago;11.3
Age: 55 to 64 years old;They have purchased in the last year;9.5
Age: 55 to 64 years old;Persons who have not purchased via the Internet;55.6
Age: 65 to 74 years old;Total Internet users in the last 3 months;878,272
Age: 65 to 74 years old;They have purchsed in the last month;10.2
Age: 65 to 74 years old;They have purchased between 1 month and 3 months ago;6.7
Age: 65 to 74 years old;They have purchased between 3 months and 1 year ago;6.9
Age: 65 to 74 years old;They have purchased in the last year;4.7
Age: 65 to 74 years old;Persons who have not purchased via the Internet;71.4
Habitat: 100,000 inhabitants and over and provincial capitals;Total Internet users in the last 3 months;10,744,793
Habitat: 100,000 inhabitants and over and provincial capitals;They have purchsed in the last month;21.2
Habitat: 100,000 inhabitants and over and provincial capitals;They have purchased between 1 month and 3 months ago;12.7
Habitat: 100,000 inhabitants and over and provincial capitals;They have purchased between 3 months and 1 year ago;13.3
Habitat: 100,000 inhabitants and over and provincial capitals;They have purchased in the last year;7.8
Habitat: 100,000 inhabitants and over and provincial capitals;Persons who have not purchased via the Internet;45.0
Habitat: Between 50,000 and 100,000 inhabitants;Total Internet users in the last 3 months;2,501,660
Habitat: Between 50,000 and 100,000 inhabitants;They have purchsed in the last month;17.7
Habitat: Between 50,000 and 100,000 inhabitants;They have purchased between 1 month and 3 months ago;14.1
Habitat: Between 50,000 and 100,000 inhabitants;They have purchased between 3 months and 1 year ago;9.1
Habitat: Between 50,000 and 100,000 inhabitants;They have purchased in the last year;9.4
Habitat: Between 50,000 and 100,000 inhabitants;Persons who have not purchased via the Internet;49.8
Habitat: Between 20,000 and 50,000 inhabitants;Total Internet users in the last 3 months;3,920,632
Habitat: Between 20,000 and 50,000 inhabitants;They have purchsed in the last month;17.9
Habitat: Between 20,000 and 50,000 inhabitants;They have purchased between 1 month and 3 months ago;9.7
Habitat: Between 20,000 and 50,000 inhabitants;They have purchased between 3 months and 1 year ago;12.0
Habitat: Between 20,000 and 50,000 inhabitants;They have purchased in the last year;6.7
Habitat: Between 20,000 and 50,000 inhabitants;Persons who have not purchased via the Internet;53.7
Habitat: Between 10,000 and 20,000 inhabitants;Total Internet users in the last 3 months;2,843,262
Habitat: Between 10,000 and 20,000 inhabitants;They have purchsed in the last month;20.6
Habitat: Between 10,000 and 20,000 inhabitants;They have purchased between 1 month and 3 months ago;11.5
Habitat: Between 10,000 and 20,000 inhabitants;They have purchased between 3 months and 1 year ago;12.6
Habitat: Between 10,000 and 20,000 inhabitants;They have purchased in the last year;7.8
Habitat: Between 10,000 and 20,000 inhabitants;Persons who have not purchased via the Internet;47.5
Habitat:áLess than 10,000 inhabitants;Total Internet users in the last 3 months;4,813,762
Habitat:áLess than 10,000 inhabitants;They have purchsed in the last month;16.1
Habitat:áLess than 10,000 inhabitants;They have purchased between 1 month and 3 months ago;13.9
Habitat:áLess than 10,000 inhabitants;They have purchased between 3 months and 1 year ago;12.4
Habitat:áLess than 10,000 inhabitants;They have purchased in the last year;8.2
Habitat:áLess than 10,000 inhabitants;Persons who have not purchased via the Internet;49.4
Size of the household: Households with 1 members;Total Internet users in the last 3 months;1,398,492
Size of the household: Households with 1 members;They have purchsed in the last month;18.6
Size of the household: Households with 1 members;They have purchased between 1 month and 3 months ago;12.8
Size of the household: Households with 1 members;They have purchased between 3 months and 1 year ago;13.0
Size of the household: Households with 1 members;They have purchased in the last year;7.4
Size of the household: Households with 1 members;Persons who have not purchased via the Internet;48.2
Size of the household: Households with 2 members;Total Internet users in the last 3 months;5,262,834
Size of the household: Households with 2 members;They have purchsed in the last month;19.8
Size of the household: Households with 2 members;They have purchased between 1 month and 3 months ago;13.5
Size of the household: Households with 2 members;They have purchased between 3 months and 1 year ago;11.5
Size of the household: Households with 2 members;They have purchased in the last year;8.3
Size of the household: Households with 2 members;Persons who have not purchased via the Internet;47.0
Size of the household: Households with 3 members;Total Internet users in the last 3 months;7,146,200
Size of the household: Households with 3 members;They have purchsed in the last month;20.5
Size of the household: Households with 3 members;They have purchased between 1 month and 3 months ago;11.8
Size of the household: Households with 3 members;They have purchased between 3 months and 1 year ago;13.4
Size of the household: Households with 3 members;They have purchased in the last year;7.0
Size of the household: Households with 3 members;Persons who have not purchased via the Internet;47.2
Size of the household: Households with 4 members;Total Internet users in the last 3 months;7,990,151
Size of the household: Households with 4 members;They have purchsed in the last month;19.8
Size of the household: Households with 4 members;They have purchased between 1 month and 3 months ago;11.9
Size of the household: Households with 4 members;They have purchased between 3 months and 1 year ago;12.1
Size of the household: Households with 4 members;They have purchased in the last year;7.7
Size of the household: Households with 4 members;Persons who have not purchased via the Internet;48.6
Size of the household: Households with 5 or more members;Total Internet users in the last 3 months;3,026,433
Size of the household: Households with 5 or more members;They have purchsed in the last month;14.4
Size of the household: Households with 5 or more members;They have purchased between 1 month and 3 months ago;13.7
Size of the household: Households with 5 or more members;They have purchased between 3 months and 1 year ago;12.5
Size of the household: Households with 5 or more members;They have purchased in the last year;9.7
Size of the household: Households with 5 or more members;Persons who have not purchased via the Internet;49.7
Nationality: Spanish;Total Internet users in the last 3 months;21,691,343
Nationality: Spanish;They have purchsed in the last month;20.2
Nationality: Spanish;They have purchased between 1 month and 3 months ago;12.7
Nationality: Spanish;They have purchased between 3 months and 1 year ago;12.9
Nationality: Spanish;They have purchased in the last year;7.7
Nationality: Spanish;Persons who have not purchased via the Internet;46.5
Nationality: foreign;Total Internet users in the last 3 months;3,132,767
Nationality: foreign;They have purchsed in the last month;12.5
Nationality: foreign;They have purchased between 1 month and 3 months ago;10.9
Nationality: foreign;They have purchased between 3 months and 1 year ago;9.4
Nationality: foreign;They have purchased in the last year;8.9
Nationality: foreign;Persons who have not purchased via the Internet;58.3