Demographic characteristics;Reasons why they preferred to buy online;Total
Total Persons;Total Persons who have used a computer in the last 12 months;10,990,805
Total Persons;Prices, promotions or discounts;73.2
Total Persons;Comfort;78.0
Total Persons;Broader supply or range of products;52.8
Total Persons;Only available means (products that are not available in the store);24.8
Total Persons;Possiblity to choose among different options and to obtain information about the products;53.1
Total Persons;Ease of purchase (it is easier to purchase online than in a physical store);55.6
Total Persons;Time saving;65.5
Total Persons;Quick delivery;42.8
Total Persons;They wanted to try it;14.0
Total Persons;Another person recommended it to them (relative, friend, etc.);19.8
Total Persons;Other reasons;9.2
Sex: Male;Total Persons who have used a computer in the last 12 months;5,919,325
Sex: Male;Prices, promotions or discounts;77.5
Sex: Male;Comfort;76.9
Sex: Male;Broader supply or range of products;56.9
Sex: Male;Only available means (products that are not available in the store);26.6
Sex: Male;Possiblity to choose among different options and to obtain information about the products;56.4
Sex: Male;Ease of purchase (it is easier to purchase online than in a physical store);57.0
Sex: Male;Time saving;66.1
Sex: Male;Quick delivery;43.1
Sex: Male;They wanted to try it;13.2
Sex: Male;Another person recommended it to them (relative, friend, etc.);20.4
Sex: Male;Other reasons;10.3
Sex: Women;Total Persons who have used a computer in the last 12 months;5,071,480
Sex: Women;Prices, promotions or discounts;68.1
Sex: Women;Comfort;79.4
Sex: Women;Broader supply or range of products;48.1
Sex: Women;Only available means (products that are not available in the store);22.6
Sex: Women;Possiblity to choose among different options and to obtain information about the products;49.2
Sex: Women;Ease of purchase (it is easier to purchase online than in a physical store);53.9
Sex: Women;Time saving;64.7
Sex: Women;Quick delivery;42.4
Sex: Women;They wanted to try it;14.8
Sex: Women;Another person recommended it to them (relative, friend, etc.);19.3
Sex: Women;Other reasons;7.9
Age: 16 to 24 years old;Total Persons who have used a computer in the last 12 months;1,609,289
Age: 16 to 24 years old;Prices, promotions or discounts;76.2
Age: 16 to 24 years old;Comfort;79.2
Age: 16 to 24 years old;Broader supply or range of products;53.8
Age: 16 to 24 years old;Only available means (products that are not available in the store);25.5
Age: 16 to 24 years old;Possiblity to choose among different options and to obtain information about the products;52.7
Age: 16 to 24 years old;Ease of purchase (it is easier to purchase online than in a physical store);52.6
Age: 16 to 24 years old;Time saving;65.8
Age: 16 to 24 years old;Quick delivery;42.4
Age: 16 to 24 years old;They wanted to try it;21.1
Age: 16 to 24 years old;Another person recommended it to them (relative, friend, etc.);25.6
Age: 16 to 24 years old;Other reasons;7.9
Age: 25 to 34 years old;Total Persons who have used a computer in the last 12 months;3,075,647
Age: 25 to 34 years old;Prices, promotions or discounts;76.3
Age: 25 to 34 years old;Comfort;77.8
Age: 25 to 34 years old;Broader supply or range of products;56.2
Age: 25 to 34 years old;Only available means (products that are not available in the store);24.1
Age: 25 to 34 years old;Possiblity to choose among different options and to obtain information about the products;56.2
Age: 25 to 34 years old;Ease of purchase (it is easier to purchase online than in a physical store);58.8
Age: 25 to 34 years old;Time saving;65.7
Age: 25 to 34 years old;Quick delivery;44.0
Age: 25 to 34 years old;They wanted to try it;14.3
Age: 25 to 34 years old;Another person recommended it to them (relative, friend, etc.);24.3
Age: 25 to 34 years old;Other reasons;10.5
Age: 35 to 44 years old;Total Persons who have used a computer in the last 12 months;3,227,411
Age: 35 to 44 years old;Prices, promotions or discounts;74.3
Age: 35 to 44 years old;Comfort;79.1
Age: 35 to 44 years old;Broader supply or range of products;52.5
Age: 35 to 44 years old;Only available means (products that are not available in the store);25.1
Age: 35 to 44 years old;Possiblity to choose among different options and to obtain information about the products;52.6
Age: 35 to 44 years old;Ease of purchase (it is easier to purchase online than in a physical store);55.4
Age: 35 to 44 years old;Time saving;68.3
Age: 35 to 44 years old;Quick delivery;42.9
Age: 35 to 44 years old;They wanted to try it;12.8
Age: 35 to 44 years old;Another person recommended it to them (relative, friend, etc.);16.4
Age: 35 to 44 years old;Other reasons;8.6
Age: 45 to 54 years old;Total Persons who have used a computer in the last 12 months;2,010,729
Age: 45 to 54 years old;Prices, promotions or discounts;69.6
Age: 45 to 54 years old;Comfort;75.5
Age: 45 to 54 years old;Broader supply or range of products;50.1
Age: 45 to 54 years old;Only available means (products that are not available in the store);22.7
Age: 45 to 54 years old;Possiblity to choose among different options and to obtain information about the products;51.3
Age: 45 to 54 years old;Ease of purchase (it is easier to purchase online than in a physical store);53.5
Age: 45 to 54 years old;Time saving;63.1
Age: 45 to 54 years old;Quick delivery;40.2
Age: 45 to 54 years old;They wanted to try it;12.3
Age: 45 to 54 years old;Another person recommended it to them (relative, friend, etc.);17.0
Age: 45 to 54 years old;Other reasons;8.1
Age: 55 to 64 years old;Total Persons who have used a computer in the last 12 months;858,545
Age: 55 to 64 years old;Prices, promotions or discounts;65.4
Age: 55 to 64 years old;Comfort;78.2
Age: 55 to 64 years old;Broader supply or range of products;48.5
Age: 55 to 64 years old;Only available means (products that are not available in the store);28.7
Age: 55 to 64 years old;Possiblity to choose among different options and to obtain information about the products;49.3
Age: 55 to 64 years old;Ease of purchase (it is easier to purchase online than in a physical store);54.7
Age: 55 to 64 years old;Time saving;61.1
Age: 55 to 64 years old;Quick delivery;44.1
Age: 55 to 64 years old;They wanted to try it;9.6
Age: 55 to 64 years old;Another person recommended it to them (relative, friend, etc.);14.0
Age: 55 to 64 years old;Other reasons;12.0
Age: 65 to 74 years old;Total Persons who have used a computer in the last 12 months;209,185
Age: 65 to 74 years old;Prices, promotions or discounts;51.9
Age: 65 to 74 years old;Comfort;81.0
Age: 65 to 74 years old;Broader supply or range of products;44.6
Age: 65 to 74 years old;Only available means (products that are not available in the store);27.5
Age: 65 to 74 years old;Possiblity to choose among different options and to obtain information about the products;51.0
Age: 65 to 74 years old;Ease of purchase (it is easier to purchase online than in a physical store);59.1
Age: 65 to 74 years old;Time saving;57.0
Age: 65 to 74 years old;Quick delivery;44.9
Age: 65 to 74 years old;They wanted to try it;6.4
Age: 65 to 74 years old;Another person recommended it to them (relative, friend, etc.);14.9
Age: 65 to 74 years old;Other reasons;8.3
Habitat: 100,000 inhabitants and over and provincial capitals;Total Persons who have used a computer in the last 12 months;5,088,331
Habitat: 100,000 inhabitants and over and provincial capitals;Prices, promotions or discounts;74.0
Habitat: 100,000 inhabitants and over and provincial capitals;Comfort;79.3
Habitat: 100,000 inhabitants and over and provincial capitals;Broader supply or range of products;52.8
Habitat: 100,000 inhabitants and over and provincial capitals;Only available means (products that are not available in the store);22.9
Habitat: 100,000 inhabitants and over and provincial capitals;Possiblity to choose among different options and to obtain information about the products;55.7
Habitat: 100,000 inhabitants and over and provincial capitals;Ease of purchase (it is easier to purchase online than in a physical store);57.3
Habitat: 100,000 inhabitants and over and provincial capitals;Time saving;67.5
Habitat: 100,000 inhabitants and over and provincial capitals;Quick delivery;42.7
Habitat: 100,000 inhabitants and over and provincial capitals;They wanted to try it;13.4
Habitat: 100,000 inhabitants and over and provincial capitals;Another person recommended it to them (relative, friend, etc.);21.0
Habitat: 100,000 inhabitants and over and provincial capitals;Other reasons;9.4
Habitat: Between 50,000 and 100,000 inhabitants;Total Persons who have used a computer in the last 12 months;1,021,816
Habitat: Between 50,000 and 100,000 inhabitants;Prices, promotions or discounts;74.2
Habitat: Between 50,000 and 100,000 inhabitants;Comfort;74.3
Habitat: Between 50,000 and 100,000 inhabitants;Broader supply or range of products;50.2
Habitat: Between 50,000 and 100,000 inhabitants;Only available means (products that are not available in the store);26.6
Habitat: Between 50,000 and 100,000 inhabitants;Possiblity to choose among different options and to obtain information about the products;45.5
Habitat: Between 50,000 and 100,000 inhabitants;Ease of purchase (it is easier to purchase online than in a physical store);48.1
Habitat: Between 50,000 and 100,000 inhabitants;Time saving;59.7
Habitat: Between 50,000 and 100,000 inhabitants;Quick delivery;38.9
Habitat: Between 50,000 and 100,000 inhabitants;They wanted to try it;13.8
Habitat: Between 50,000 and 100,000 inhabitants;Another person recommended it to them (relative, friend, etc.);17.8
Habitat: Between 50,000 and 100,000 inhabitants;Other reasons;9.8
Habitat: Between 20,000 and 50,000 inhabitants;Total Persons who have used a computer in the last 12 months;1,552,516
Habitat: Between 20,000 and 50,000 inhabitants;Prices, promotions or discounts;74.3
Habitat: Between 20,000 and 50,000 inhabitants;Comfort;77.0
Habitat: Between 20,000 and 50,000 inhabitants;Broader supply or range of products;57.3
Habitat: Between 20,000 and 50,000 inhabitants;Only available means (products that are not available in the store);24.9
Habitat: Between 20,000 and 50,000 inhabitants;Possiblity to choose among different options and to obtain information about the products;55.5
Habitat: Between 20,000 and 50,000 inhabitants;Ease of purchase (it is easier to purchase online than in a physical store);56.9
Habitat: Between 20,000 and 50,000 inhabitants;Time saving;66.9
Habitat: Between 20,000 and 50,000 inhabitants;Quick delivery;49.2
Habitat: Between 20,000 and 50,000 inhabitants;They wanted to try it;15.5
Habitat: Between 20,000 and 50,000 inhabitants;Another person recommended it to them (relative, friend, etc.);23.9
Habitat: Between 20,000 and 50,000 inhabitants;Other reasons;8.4
Habitat: Between 10,000 and 20,000 inhabitants;Total Persons who have used a computer in the last 12 months;1,270,540
Habitat: Between 10,000 and 20,000 inhabitants;Prices, promotions or discounts;69.1
Habitat: Between 10,000 and 20,000 inhabitants;Comfort;76.9
Habitat: Between 10,000 and 20,000 inhabitants;Broader supply or range of products;48.8
Habitat: Between 10,000 and 20,000 inhabitants;Only available means (products that are not available in the store);22.7
Habitat: Between 10,000 and 20,000 inhabitants;Possiblity to choose among different options and to obtain information about the products;44.5
Habitat: Between 10,000 and 20,000 inhabitants;Ease of purchase (it is easier to purchase online than in a physical store);50.3
Habitat: Between 10,000 and 20,000 inhabitants;Time saving;62.4
Habitat: Between 10,000 and 20,000 inhabitants;Quick delivery;39.6
Habitat: Between 10,000 and 20,000 inhabitants;They wanted to try it;14.1
Habitat: Between 10,000 and 20,000 inhabitants;Another person recommended it to them (relative, friend, etc.);12.9
Habitat: Between 10,000 and 20,000 inhabitants;Other reasons;7.8
Habitat:áLess than 10,000 inhabitants;Total Persons who have used a computer in the last 12 months;2,057,601
Habitat:áLess than 10,000 inhabitants;Prices, promotions or discounts;72.2
Habitat:áLess than 10,000 inhabitants;Comfort;78.2
Habitat:áLess than 10,000 inhabitants;Broader supply or range of products;53.4
Habitat:áLess than 10,000 inhabitants;Only available means (products that are not available in the store);29.6
Habitat:áLess than 10,000 inhabitants;Possiblity to choose among different options and to obtain information about the products;53.8
Habitat:áLess than 10,000 inhabitants;Ease of purchase (it is easier to purchase online than in a physical store);57.4
Habitat:áLess than 10,000 inhabitants;Time saving;64.2
Habitat:áLess than 10,000 inhabitants;Quick delivery;41.8
Habitat:áLess than 10,000 inhabitants;They wanted to try it;14.1
Habitat:áLess than 10,000 inhabitants;Another person recommended it to them (relative, friend, etc.);19.4
Habitat:áLess than 10,000 inhabitants;Other reasons;9.9
Size of the household: Households with 1 members;Total Persons who have used a computer in the last 12 months;621,069
Size of the household: Households with 1 members;Prices, promotions or discounts;72.3
Size of the household: Households with 1 members;Comfort;81.8
Size of the household: Households with 1 members;Broader supply or range of products;50.8
Size of the household: Households with 1 members;Only available means (products that are not available in the store);21.9
Size of the household: Households with 1 members;Possiblity to choose among different options and to obtain information about the products;56.7
Size of the household: Households with 1 members;Ease of purchase (it is easier to purchase online than in a physical store);54.3
Size of the household: Households with 1 members;Time saving;66.2
Size of the household: Households with 1 members;Quick delivery;43.0
Size of the household: Households with 1 members;They wanted to try it;13.4
Size of the household: Households with 1 members;Another person recommended it to them (relative, friend, etc.);19.7
Size of the household: Households with 1 members;Other reasons;10.9
Size of the household: Households with 2 members;Total Persons who have used a computer in the last 12 months;2,354,971
Size of the household: Households with 2 members;Prices, promotions or discounts;73.8
Size of the household: Households with 2 members;Comfort;78.6
Size of the household: Households with 2 members;Broader supply or range of products;53.4
Size of the household: Households with 2 members;Only available means (products that are not available in the store);23.4
Size of the household: Households with 2 members;Possiblity to choose among different options and to obtain information about the products;51.0
Size of the household: Households with 2 members;Ease of purchase (it is easier to purchase online than in a physical store);53.0
Size of the household: Households with 2 members;Time saving;63.3
Size of the household: Households with 2 members;Quick delivery;40.9
Size of the household: Households with 2 members;They wanted to try it;12.2
Size of the household: Households with 2 members;Another person recommended it to them (relative, friend, etc.);17.8
Size of the household: Households with 2 members;Other reasons;8.8
Size of the household: Households with 3 members;Total Persons who have used a computer in the last 12 months;3,277,390
Size of the household: Households with 3 members;Prices, promotions or discounts;73.1
Size of the household: Households with 3 members;Comfort;75.9
Size of the household: Households with 3 members;Broader supply or range of products;53.0
Size of the household: Households with 3 members;Only available means (products that are not available in the store);25.8
Size of the household: Households with 3 members;Possiblity to choose among different options and to obtain information about the products;51.5
Size of the household: Households with 3 members;Ease of purchase (it is easier to purchase online than in a physical store);55.4
Size of the household: Households with 3 members;Time saving;63.8
Size of the household: Households with 3 members;Quick delivery;43.0
Size of the household: Households with 3 members;They wanted to try it;15.3
Size of the household: Households with 3 members;Another person recommended it to them (relative, friend, etc.);20.3
Size of the household: Households with 3 members;Other reasons;10.6
Size of the household: Households with 4 members;Total Persons who have used a computer in the last 12 months;3,500,012
Size of the household: Households with 4 members;Prices, promotions or discounts;76.2
Size of the household: Households with 4 members;Comfort;79.1
Size of the household: Households with 4 members;Broader supply or range of products;53.7
Size of the household: Households with 4 members;Only available means (products that are not available in the store);24.1
Size of the household: Households with 4 members;Possiblity to choose among different options and to obtain information about the products;54.6
Size of the household: Households with 4 members;Ease of purchase (it is easier to purchase online than in a physical store);57.3
Size of the household: Households with 4 members;Time saving;67.9
Size of the household: Households with 4 members;Quick delivery;43.1
Size of the household: Households with 4 members;They wanted to try it;12.9
Size of the household: Households with 4 members;Another person recommended it to them (relative, friend, etc.);20.1
Size of the household: Households with 4 members;Other reasons;8.5
Size of the household: Households with 5 or more members;Total Persons who have used a computer in the last 12 months;1,237,364
Size of the household: Households with 5 or more members;Prices, promotions or discounts;64.0
Size of the household: Households with 5 or more members;Comfort;77.9
Size of the household: Households with 5 or more members;Broader supply or range of products;49.8
Size of the household: Households with 5 or more members;Only available means (products that are not available in the store);28.1
Size of the household: Households with 5 or more members;Possiblity to choose among different options and to obtain information about the products;55.1
Size of the household: Households with 5 or more members;Ease of purchase (it is easier to purchase online than in a physical store);57.0
Size of the household: Households with 5 or more members;Time saving;66.7
Size of the household: Households with 5 or more members;Quick delivery;44.6
Size of the household: Households with 5 or more members;They wanted to try it;17.1
Size of the household: Households with 5 or more members;Another person recommended it to them (relative, friend, etc.);21.9
Size of the household: Households with 5 or more members;Other reasons;7.3
Nationality: Spanish;Total Persons who have used a computer in the last 12 months;9,953,857
Nationality: Spanish;Prices, promotions or discounts;72.7
Nationality: Spanish;Comfort;78.3
Nationality: Spanish;Broader supply or range of products;52.4
Nationality: Spanish;Only available means (products that are not available in the store);25.3
Nationality: Spanish;Possiblity to choose among different options and to obtain information about the products;53.4
Nationality: Spanish;Ease of purchase (it is easier to purchase online than in a physical store);55.7
Nationality: Spanish;Time saving;65.2
Nationality: Spanish;Quick delivery;42.7
Nationality: Spanish;They wanted to try it;13.4
Nationality: Spanish;Another person recommended it to them (relative, friend, etc.);19.9
Nationality: Spanish;Other reasons;8.9
Nationality: foreign;Total Persons who have used a computer in the last 12 months;1,036,948
Nationality: foreign;Prices, promotions or discounts;78.2
Nationality: foreign;Comfort;75.8
Nationality: foreign;Broader supply or range of products;57.1
Nationality: foreign;Only available means (products that are not available in the store);19.7
Nationality: foreign;Possiblity to choose among different options and to obtain information about the products;49.6
Nationality: foreign;Ease of purchase (it is easier to purchase online than in a physical store);54.8
Nationality: foreign;Time saving;67.9
Nationality: foreign;Quick delivery;43.2
Nationality: foreign;They wanted to try it;19.1
Nationality: foreign;Another person recommended it to them (relative, friend, etc.);19.8
Nationality: foreign;Other reasons;11.8