Socio-economic characteristics;Reasons why they preferred to buy online;Total
Total Persons;Total Persons who have used a computer in the last 12 months;10,990,805
Total Persons;Prices, promotions or discounts;73.2
Total Persons;Comfort;78.0
Total Persons;Broader supply or range of products;52.8
Total Persons;Only available means (products that are not available in the store);24.8
Total Persons;Possiblity to choose among different options and to obtain information about the products;53.1
Total Persons;Ease of purchase (it is easier to purchase online than in a physical store);55.6
Total Persons;Time saving;65.5
Total Persons;Quick delivery;42.8
Total Persons;They wanted to try it;14.0
Total Persons;Another person recommended it to them (relative, friend, etc.);19.8
Total Persons;Other reasons;9.2
Studies completed: Illiterate;Total Persons who have used a computer in the last 12 months;0
Studies completed: Illiterate;Prices, promotions or discounts;..
Studies completed: Illiterate;Comfort;..
Studies completed: Illiterate;Broader supply or range of products;..
Studies completed: Illiterate;Only available means (products that are not available in the store);..
Studies completed: Illiterate;Possiblity to choose among different options and to obtain information about the products;..
Studies completed: Illiterate;Ease of purchase (it is easier to purchase online than in a physical store);..
Studies completed: Illiterate;Time saving;..
Studies completed: Illiterate;Quick delivery;..
Studies completed: Illiterate;They wanted to try it;..
Studies completed: Illiterate;Another person recommended it to them (relative, friend, etc.);..
Studies completed: Illiterate;Other reasons;..
Studies completed: Primary Education;Total Persons who have used a computer in the last 12 months;292,227
Studies completed: Primary Education;Prices, promotions or discounts;68.1
Studies completed: Primary Education;Comfort;75.6
Studies completed: Primary Education;Broader supply or range of products;51.0
Studies completed: Primary Education;Only available means (products that are not available in the store);27.3
Studies completed: Primary Education;Possiblity to choose among different options and to obtain information about the products;43.4
Studies completed: Primary Education;Ease of purchase (it is easier to purchase online than in a physical store);47.6
Studies completed: Primary Education;Time saving;54.3
Studies completed: Primary Education;Quick delivery;43.8
Studies completed: Primary Education;They wanted to try it;14.7
Studies completed: Primary Education;Another person recommended it to them (relative, friend, etc.);19.6
Studies completed: Primary Education;Other reasons;6.1
Studies completed: First stage Secondary Education;Total Persons who have used a computer in the last 12 months;1,576,345
Studies completed: First stage Secondary Education;Prices, promotions or discounts;72.5
Studies completed: First stage Secondary Education;Comfort;73.7
Studies completed: First stage Secondary Education;Broader supply or range of products;50.3
Studies completed: First stage Secondary Education;Only available means (products that are not available in the store);24.0
Studies completed: First stage Secondary Education;Possiblity to choose among different options and to obtain information about the products;43.9
Studies completed: First stage Secondary Education;Ease of purchase (it is easier to purchase online than in a physical store);49.4
Studies completed: First stage Secondary Education;Time saving;57.2
Studies completed: First stage Secondary Education;Quick delivery;38.3
Studies completed: First stage Secondary Education;They wanted to try it;19.7
Studies completed: First stage Secondary Education;Another person recommended it to them (relative, friend, etc.);23.7
Studies completed: First stage Secondary Education;Other reasons;9.6
Studies completed: Second stage Secondary Education;Total Persons who have used a computer in the last 12 months;3,003,005
Studies completed: Second stage Secondary Education;Prices, promotions or discounts;74.3
Studies completed: Second stage Secondary Education;Comfort;75.0
Studies completed: Second stage Secondary Education;Broader supply or range of products;51.9
Studies completed: Second stage Secondary Education;Only available means (products that are not available in the store);21.4
Studies completed: Second stage Secondary Education;Possiblity to choose among different options and to obtain information about the products;51.2
Studies completed: Second stage Secondary Education;Ease of purchase (it is easier to purchase online than in a physical store);52.4
Studies completed: Second stage Secondary Education;Time saving;63.1
Studies completed: Second stage Secondary Education;Quick delivery;37.7
Studies completed: Second stage Secondary Education;They wanted to try it;13.4
Studies completed: Second stage Secondary Education;Another person recommended it to them (relative, friend, etc.);19.2
Studies completed: Second stage Secondary Education;Other reasons;9.2
Studies completed: Advanced Vocational Education;Total Persons who have used a computer in the last 12 months;1,492,544
Studies completed: Advanced Vocational Education;Prices, promotions or discounts;78.9
Studies completed: Advanced Vocational Education;Comfort;78.4
Studies completed: Advanced Vocational Education;Broader supply or range of products;57.8
Studies completed: Advanced Vocational Education;Only available means (products that are not available in the store);23.2
Studies completed: Advanced Vocational Education;Possiblity to choose among different options and to obtain information about the products;58.7
Studies completed: Advanced Vocational Education;Ease of purchase (it is easier to purchase online than in a physical store);61.1
Studies completed: Advanced Vocational Education;Time saving;71.7
Studies completed: Advanced Vocational Education;Quick delivery;48.6
Studies completed: Advanced Vocational Education;They wanted to try it;18.8
Studies completed: Advanced Vocational Education;Another person recommended it to them (relative, friend, etc.);20.8
Studies completed: Advanced Vocational Education;Other reasons;10.9
Studies completed: Higher Education;Total Persons who have used a computer in the last 12 months;4,618,183
Studies completed: Higher Education;Prices, promotions or discounts;71.3
Studies completed: Higher Education;Comfort;81.5
Studies completed: Higher Education;Broader supply or range of products;52.9
Studies completed: Higher Education;Only available means (products that are not available in the store);27.6
Studies completed: Higher Education;Possiblity to choose among different options and to obtain information about the products;56.3
Studies completed: Higher Education;Ease of purchase (it is easier to purchase online than in a physical store);58.7
Studies completed: Higher Education;Time saving;68.6
Studies completed: Higher Education;Quick delivery;45.7
Studies completed: Higher Education;They wanted to try it;10.8
Studies completed: Higher Education;Another person recommended it to them (relative, friend, etc.);18.7
Studies completed: Higher Education;Other reasons;8.7
Studies completed: Other;Total Persons who have used a computer in the last 12 months;8,500
Studies completed: Other;Prices, promotions or discounts;0.0
Studies completed: Other;Comfort;100.0
Studies completed: Other;Broader supply or range of products;0.0
Studies completed: Other;Only available means (products that are not available in the store);0.0
Studies completed: Other;Possiblity to choose among different options and to obtain information about the products;23.0
Studies completed: Other;Ease of purchase (it is easier to purchase online than in a physical store);0.0
Studies completed: Other;Time saving;23.0
Studies completed: Other;Quick delivery;0.0
Studies completed: Other;They wanted to try it;0.0
Studies completed: Other;Another person recommended it to them (relative, friend, etc.);0.0
Studies completed: Other;Other reasons;0.0
Employment situation: Employed and economically active;Total Persons who have used a computer in the last 12 months;7,133,926
Employment situation: Employed and economically active;Prices, promotions or discounts;72.6
Employment situation: Employed and economically active;Comfort;79.5
Employment situation: Employed and economically active;Broader supply or range of products;53.5
Employment situation: Employed and economically active;Only available means (products that are not available in the store);25.0
Employment situation: Employed and economically active;Possiblity to choose among different options and to obtain information about the products;55.3
Employment situation: Employed and economically active;Ease of purchase (it is easier to purchase online than in a physical store);56.7
Employment situation: Employed and economically active;Time saving;67.0
Employment situation: Employed and economically active;Quick delivery;43.0
Employment situation: Employed and economically active;They wanted to try it;12.8
Employment situation: Employed and economically active;Another person recommended it to them (relative, friend, etc.);19.7
Employment situation: Employed and economically active;Other reasons;9.1
Employment situation: Unemployed and economically active;Total Persons who have used a computer in the last 12 months;1,737,554
Employment situation: Unemployed and economically active;Prices, promotions or discounts;74.2
Employment situation: Unemployed and economically active;Comfort;74.7
Employment situation: Unemployed and economically active;Broader supply or range of products;52.3
Employment situation: Unemployed and economically active;Only available means (products that are not available in the store);23.7
Employment situation: Unemployed and economically active;Possiblity to choose among different options and to obtain information about the products;47.3
Employment situation: Unemployed and economically active;Ease of purchase (it is easier to purchase online than in a physical store);52.7
Employment situation: Unemployed and economically active;Time saving;62.0
Employment situation: Unemployed and economically active;Quick delivery;41.2
Employment situation: Unemployed and economically active;They wanted to try it;14.6
Employment situation: Unemployed and economically active;Another person recommended it to them (relative, friend, etc.);19.0
Employment situation: Unemployed and economically active;Other reasons;10.0
Employment situation: Economically inactive population: Students;Total Persons who have used a computer in the last 12 months;1,386,564
Employment situation: Economically inactive population: Students;Prices, promotions or discounts;76.9
Employment situation: Economically inactive population: Students;Comfort;75.1
Employment situation: Economically inactive population: Students;Broader supply or range of products;51.9
Employment situation: Economically inactive population: Students;Only available means (products that are not available in the store);27.4
Employment situation: Economically inactive population: Students;Possiblity to choose among different options and to obtain information about the products;52.1
Employment situation: Economically inactive population: Students;Ease of purchase (it is easier to purchase online than in a physical store);54.5
Employment situation: Economically inactive population: Students;Time saving;65.7
Employment situation: Economically inactive population: Students;Quick delivery;42.8
Employment situation: Economically inactive population: Students;They wanted to try it;19.0
Employment situation: Economically inactive population: Students;Another person recommended it to them (relative, friend, etc.);25.2
Employment situation: Economically inactive population: Students;Other reasons;8.0
Employment situation: Economically inactive population: Household chores;Total Persons who have used a computer in the last 12 months;257,771
Employment situation: Economically inactive population: Household chores;Prices, promotions or discounts;71.3
Employment situation: Economically inactive population: Household chores;Comfort;72.0
Employment situation: Economically inactive population: Household chores;Broader supply or range of products;56.0
Employment situation: Economically inactive population: Household chores;Only available means (products that are not available in the store);23.1
Employment situation: Economically inactive population: Household chores;Possiblity to choose among different options and to obtain information about the products;49.3
Employment situation: Economically inactive population: Household chores;Ease of purchase (it is easier to purchase online than in a physical store);52.2
Employment situation: Economically inactive population: Household chores;Time saving;63.5
Employment situation: Economically inactive population: Household chores;Quick delivery;54.2
Employment situation: Economically inactive population: Household chores;They wanted to try it;21.9
Employment situation: Economically inactive population: Household chores;Another person recommended it to them (relative, friend, etc.);13.6
Employment situation: Economically inactive population: Household chores;Other reasons;12.3
Employment situation: Inactive population: Pensioners;Total Persons who have used a computer in the last 12 months;389,891
Employment situation: Inactive population: Pensioners;Prices, promotions or discounts;65.4
Employment situation: Inactive population: Pensioners;Comfort;80.5
Employment situation: Inactive population: Pensioners;Broader supply or range of products;38.2
Employment situation: Inactive population: Pensioners;Only available means (products that are not available in the store);20.9
Employment situation: Inactive population: Pensioners;Possiblity to choose among different options and to obtain information about the products;45.3
Employment situation: Inactive population: Pensioners;Ease of purchase (it is easier to purchase online than in a physical store);55.7
Employment situation: Inactive population: Pensioners;Time saving;54.9
Employment situation: Inactive population: Pensioners;Quick delivery;38.3
Employment situation: Inactive population: Pensioners;They wanted to try it;11.1
Employment situation: Inactive population: Pensioners;Another person recommended it to them (relative, friend, etc.);12.8
Employment situation: Inactive population: Pensioners;Other reasons;9.2
Employment situation: Other situation;Total Persons who have used a computer in the last 12 months;85,098
Employment situation: Other situation;Prices, promotions or discounts;82.4
Employment situation: Other situation;Comfort;76.7
Employment situation: Other situation;Broader supply or range of products;84.0
Employment situation: Other situation;Only available means (products that are not available in the store);12.7
Employment situation: Other situation;Possiblity to choose among different options and to obtain information about the products;47.0
Employment situation: Other situation;Ease of purchase (it is easier to purchase online than in a physical store);48.8
Employment situation: Other situation;Time saving;55.6
Employment situation: Other situation;Quick delivery;40.3
Employment situation: Other situation;They wanted to try it;8.4
Employment situation: Other situation;Another person recommended it to them (relative, friend, etc.);11.6
Employment situation: Other situation;Other reasons;9.1
Professional status (in main job): Worker employed by others;Total Persons who have used a computer in the last 12 months;5,790,140
Professional status (in main job): Worker employed by others;Prices, promotions or discounts;73.5
Professional status (in main job): Worker employed by others;Comfort;78.8
Professional status (in main job): Worker employed by others;Broader supply or range of products;53.7
Professional status (in main job): Worker employed by others;Only available means (products that are not available in the store);24.9
Professional status (in main job): Worker employed by others;Possiblity to choose among different options and to obtain information about the products;55.9
Professional status (in main job): Worker employed by others;Ease of purchase (it is easier to purchase online than in a physical store);57.8
Professional status (in main job): Worker employed by others;Time saving;66.9
Professional status (in main job): Worker employed by others;Quick delivery;42.9
Professional status (in main job): Worker employed by others;They wanted to try it;12.9
Professional status (in main job): Worker employed by others;Another person recommended it to them (relative, friend, etc.);20.7
Professional status (in main job): Worker employed by others;Other reasons;9.1
Professional status (in main job): Self-employed or freelance workers;Total Persons who have used a computer in the last 12 months;1,343,786
Professional status (in main job): Self-employed or freelance workers;Prices, promotions or discounts;68.8
Professional status (in main job): Self-employed or freelance workers;Comfort;82.5
Professional status (in main job): Self-employed or freelance workers;Broader supply or range of products;52.5
Professional status (in main job): Self-employed or freelance workers;Only available means (products that are not available in the store);25.1
Professional status (in main job): Self-employed or freelance workers;Possiblity to choose among different options and to obtain information about the products;53.1
Professional status (in main job): Self-employed or freelance workers;Ease of purchase (it is easier to purchase online than in a physical store);51.9
Professional status (in main job): Self-employed or freelance workers;Time saving;67.6
Professional status (in main job): Self-employed or freelance workers;Quick delivery;43.2
Professional status (in main job): Self-employed or freelance workers;They wanted to try it;12.3
Professional status (in main job): Self-employed or freelance workers;Another person recommended it to them (relative, friend, etc.);15.5
Professional status (in main job): Self-employed or freelance workers;Other reasons;9.0
Main occupation: Manual;Total Persons who have used a computer in the last 12 months;1,126,840
Main occupation: Manual;Prices, promotions or discounts;78.3
Main occupation: Manual;Comfort;75.0
Main occupation: Manual;Broader supply or range of products;52.2
Main occupation: Manual;Only available means (products that are not available in the store);23.5
Main occupation: Manual;Possiblity to choose among different options and to obtain information about the products;55.3
Main occupation: Manual;Ease of purchase (it is easier to purchase online than in a physical store);56.7
Main occupation: Manual;Time saving;62.1
Main occupation: Manual;Quick delivery;40.1
Main occupation: Manual;They wanted to try it;19.1
Main occupation: Manual;Another person recommended it to them (relative, friend, etc.);24.1
Main occupation: Manual;Other reasons;6.3
Main occupation: Non-manual;Total Persons who have used a computer in the last 12 months;6,007,086
Main occupation: Non-manual;Prices, promotions or discounts;71.5
Main occupation: Non-manual;Comfort;80.4
Main occupation: Non-manual;Broader supply or range of products;53.7
Main occupation: Non-manual;Only available means (products that are not available in the store);25.2
Main occupation: Non-manual;Possiblity to choose among different options and to obtain information about the products;55.3
Main occupation: Non-manual;Ease of purchase (it is easier to purchase online than in a physical store);56.7
Main occupation: Non-manual;Time saving;68.0
Main occupation: Non-manual;Quick delivery;43.5
Main occupation: Non-manual;They wanted to try it;11.6
Main occupation: Non-manual;Another person recommended it to them (relative, friend, etc.);18.9
Main occupation: Non-manual;Other reasons;9.7
Main occupation: ICT workers;Total Persons who have used a computer in the last 12 months;459,685
Main occupation: ICT workers;Prices, promotions or discounts;78.8
Main occupation: ICT workers;Comfort;81.8
Main occupation: ICT workers;Broader supply or range of products;68.5
Main occupation: ICT workers;Only available means (products that are not available in the store);28.2
Main occupation: ICT workers;Possiblity to choose among different options and to obtain information about the products;72.7
Main occupation: ICT workers;Ease of purchase (it is easier to purchase online than in a physical store);69.0
Main occupation: ICT workers;Time saving;76.8
Main occupation: ICT workers;Quick delivery;51.2
Main occupation: ICT workers;They wanted to try it;11.0
Main occupation: ICT workers;Another person recommended it to them (relative, friend, etc.);24.6
Main occupation: ICT workers;Other reasons;14.5
Main occupation: Other workers;Total Persons who have used a computer in the last 12 months;6,674,241
Main occupation: Other workers;Prices, promotions or discounts;72.2
Main occupation: Other workers;Comfort;79.4
Main occupation: Other workers;Broader supply or range of products;52.4
Main occupation: Other workers;Only available means (products that are not available in the store);24.7
Main occupation: Other workers;Possiblity to choose among different options and to obtain information about the products;54.1
Main occupation: Other workers;Ease of purchase (it is easier to purchase online than in a physical store);55.9
Main occupation: Other workers;Time saving;66.4
Main occupation: Other workers;Quick delivery;42.4
Main occupation: Other workers;They wanted to try it;12.9
Main occupation: Other workers;Another person recommended it to them (relative, friend, etc.);19.4
Main occupation: Other workers;Other reasons;8.8
Net household monthly income: Less than 900 Euros;Total Persons who have used a computer in the last 12 months;719,107
Net household monthly income: Less than 900 Euros;Prices, promotions or discounts;72.4
Net household monthly income: Less than 900 Euros;Comfort;69.6
Net household monthly income: Less than 900 Euros;Broader supply or range of products;46.1
Net household monthly income: Less than 900 Euros;Only available means (products that are not available in the store);26.0
Net household monthly income: Less than 900 Euros;Possiblity to choose among different options and to obtain information about the products;45.5
Net household monthly income: Less than 900 Euros;Ease of purchase (it is easier to purchase online than in a physical store);50.9
Net household monthly income: Less than 900 Euros;Time saving;57.1
Net household monthly income: Less than 900 Euros;Quick delivery;42.0
Net household monthly income: Less than 900 Euros;They wanted to try it;13.4
Net household monthly income: Less than 900 Euros;Another person recommended it to them (relative, friend, etc.);20.0
Net household monthly income: Less than 900 Euros;Other reasons;10.4
Net household monthly income: 901 to 1,600 Euros;Total Persons who have used a computer in the last 12 months;2,208,877
Net household monthly income: 901 to 1,600 Euros;Prices, promotions or discounts;77.6
Net household monthly income: 901 to 1,600 Euros;Comfort;76.6
Net household monthly income: 901 to 1,600 Euros;Broader supply or range of products;57.9
Net household monthly income: 901 to 1,600 Euros;Only available means (products that are not available in the store);23.3
Net household monthly income: 901 to 1,600 Euros;Possiblity to choose among different options and to obtain information about the products;55.3
Net household monthly income: 901 to 1,600 Euros;Ease of purchase (it is easier to purchase online than in a physical store);55.7
Net household monthly income: 901 to 1,600 Euros;Time saving;66.7
Net household monthly income: 901 to 1,600 Euros;Quick delivery;43.8
Net household monthly income: 901 to 1,600 Euros;They wanted to try it;19.4
Net household monthly income: 901 to 1,600 Euros;Another person recommended it to them (relative, friend, etc.);23.9
Net household monthly income: 901 to 1,600 Euros;Other reasons;7.9
Net household monthly income: 1,601 to 2,500 Euros;Total Persons who have used a computer in the last 12 months;2,283,654
Net household monthly income: 1,601 to 2,500 Euros;Prices, promotions or discounts;76.4
Net household monthly income: 1,601 to 2,500 Euros;Comfort;81.7
Net household monthly income: 1,601 to 2,500 Euros;Broader supply or range of products;54.2
Net household monthly income: 1,601 to 2,500 Euros;Only available means (products that are not available in the store);23.9
Net household monthly income: 1,601 to 2,500 Euros;Possiblity to choose among different options and to obtain information about the products;60.1
Net household monthly income: 1,601 to 2,500 Euros;Ease of purchase (it is easier to purchase online than in a physical store);60.3
Net household monthly income: 1,601 to 2,500 Euros;Time saving;69.3
Net household monthly income: 1,601 to 2,500 Euros;Quick delivery;42.9
Net household monthly income: 1,601 to 2,500 Euros;They wanted to try it;13.8
Net household monthly income: 1,601 to 2,500 Euros;Another person recommended it to them (relative, friend, etc.);19.9
Net household monthly income: 1,601 to 2,500 Euros;Other reasons;10.3
Net household monthly income: More than 2,500 Euros;Total Persons who have used a computer in the last 12 months;2,714,242
Net household monthly income: More than 2,500 Euros;Prices, promotions or discounts;70.9
Net household monthly income: More than 2,500 Euros;Comfort;82.7
Net household monthly income: More than 2,500 Euros;Broader supply or range of products;53.7
Net household monthly income: More than 2,500 Euros;Only available means (products that are not available in the store);27.1
Net household monthly income: More than 2,500 Euros;Possiblity to choose among different options and to obtain information about the products;57.4
Net household monthly income: More than 2,500 Euros;Ease of purchase (it is easier to purchase online than in a physical store);58.5
Net household monthly income: More than 2,500 Euros;Time saving;69.9
Net household monthly income: More than 2,500 Euros;Quick delivery;44.9
Net household monthly income: More than 2,500 Euros;They wanted to try it;10.0
Net household monthly income: More than 2,500 Euros;Another person recommended it to them (relative, friend, etc.);20.3
Net household monthly income: More than 2,500 Euros;Other reasons;8.2
Net household monthly income: DK/NA;Total Persons who have used a computer in the last 12 months;3,064,926
Net household monthly income: DK/NA;Prices, promotions or discounts;69.8
Net household monthly income: DK/NA;Comfort;74.3
Net household monthly income: DK/NA;Broader supply or range of products;48.9
Net household monthly income: DK/NA;Only available means (products that are not available in the store);24.2
Net household monthly income: DK/NA;Possiblity to choose among different options and to obtain information about the products;44.2
Net household monthly income: DK/NA;Ease of purchase (it is easier to purchase online than in a physical store);50.6
Net household monthly income: DK/NA;Time saving;59.8
Net household monthly income: DK/NA;Quick delivery;40.2
Net household monthly income: DK/NA;They wanted to try it;13.8
Net household monthly income: DK/NA;Another person recommended it to them (relative, friend, etc.);16.4
Net household monthly income: DK/NA;Other reasons;9.9