National Total;Autonomous Communities and Cities;Reasons why they preferred to buy online;Total
National Total;;Total Persons who have used a computer in the last 12 months;10,990,805
National Total;;Prices, promotions or discounts;73.2
National Total;;Comfort;78.0
National Total;;Broader supply or range of products;52.8
National Total;;Only available means (products that are not available in the store);24.8
National Total;;Possiblity to choose among different options and to obtain information about the products;53.1
National Total;;Ease of purchase (it is easier to purchase online than in a physical store);55.6
National Total;;Time saving;65.5
National Total;;Quick delivery;42.8
National Total;;They wanted to try it;14.0
National Total;;Another person recommended it to them (relative, friend, etc.);19.8
National Total;;Other reasons;9.2
National Total;Andalucía;Total Persons who have used a computer in the last 12 months;1,619,573
National Total;Andalucía;Prices, promotions or discounts;68.4
National Total;Andalucía;Comfort;63.8
National Total;Andalucía;Broader supply or range of products;41.9
National Total;Andalucía;Only available means (products that are not available in the store);23.2
National Total;Andalucía;Possiblity to choose among different options and to obtain information about the products;29.3
National Total;Andalucía;Ease of purchase (it is easier to purchase online than in a physical store);30.8
National Total;Andalucía;Time saving;40.7
National Total;Andalucía;Quick delivery;23.2
National Total;Andalucía;They wanted to try it;6.4
National Total;Andalucía;Another person recommended it to them (relative, friend, etc.);12.0
National Total;Andalucía;Other reasons;5.1
National Total;Aragón;Total Persons who have used a computer in the last 12 months;297,433
National Total;Aragón;Prices, promotions or discounts;80.3
National Total;Aragón;Comfort;78.4
National Total;Aragón;Broader supply or range of products;53.0
National Total;Aragón;Only available means (products that are not available in the store);24.5
National Total;Aragón;Possiblity to choose among different options and to obtain information about the products;58.5
National Total;Aragón;Ease of purchase (it is easier to purchase online than in a physical store);50.9
National Total;Aragón;Time saving;68.3
National Total;Aragón;Quick delivery;40.8
National Total;Aragón;They wanted to try it;17.2
National Total;Aragón;Another person recommended it to them (relative, friend, etc.);17.8
National Total;Aragón;Other reasons;7.0
National Total;Asturias, Principado de;Total Persons who have used a computer in the last 12 months;269,885
National Total;Asturias, Principado de;Prices, promotions or discounts;71.8
National Total;Asturias, Principado de;Comfort;85.6
National Total;Asturias, Principado de;Broader supply or range of products;68.1
National Total;Asturias, Principado de;Only available means (products that are not available in the store);30.1
National Total;Asturias, Principado de;Possiblity to choose among different options and to obtain information about the products;69.6
National Total;Asturias, Principado de;Ease of purchase (it is easier to purchase online than in a physical store);62.2
National Total;Asturias, Principado de;Time saving;74.0
National Total;Asturias, Principado de;Quick delivery;43.6
National Total;Asturias, Principado de;They wanted to try it;14.6
National Total;Asturias, Principado de;Another person recommended it to them (relative, friend, etc.);22.1
National Total;Asturias, Principado de;Other reasons;4.6
National Total;Balears, Illes;Total Persons who have used a computer in the last 12 months;333,359
National Total;Balears, Illes;Prices, promotions or discounts;69.5
National Total;Balears, Illes;Comfort;73.7
National Total;Balears, Illes;Broader supply or range of products;41.2
National Total;Balears, Illes;Only available means (products that are not available in the store);17.5
National Total;Balears, Illes;Possiblity to choose among different options and to obtain information about the products;36.7
National Total;Balears, Illes;Ease of purchase (it is easier to purchase online than in a physical store);36.2
National Total;Balears, Illes;Time saving;55.7
National Total;Balears, Illes;Quick delivery;31.8
National Total;Balears, Illes;They wanted to try it;4.5
National Total;Balears, Illes;Another person recommended it to them (relative, friend, etc.);7.6
National Total;Balears, Illes;Other reasons;6.0
National Total;Canarias;Total Persons who have used a computer in the last 12 months;338,638
National Total;Canarias;Prices, promotions or discounts;64.5
National Total;Canarias;Comfort;57.1
National Total;Canarias;Broader supply or range of products;41.7
National Total;Canarias;Only available means (products that are not available in the store);23.1
National Total;Canarias;Possiblity to choose among different options and to obtain information about the products;24.0
National Total;Canarias;Ease of purchase (it is easier to purchase online than in a physical store);29.4
National Total;Canarias;Time saving;35.8
National Total;Canarias;Quick delivery;18.4
National Total;Canarias;They wanted to try it;5.8
National Total;Canarias;Another person recommended it to them (relative, friend, etc.);8.7
National Total;Canarias;Other reasons;6.7
National Total;Cantabria;Total Persons who have used a computer in the last 12 months;148,954
National Total;Cantabria;Prices, promotions or discounts;77.7
National Total;Cantabria;Comfort;84.2
National Total;Cantabria;Broader supply or range of products;54.9
National Total;Cantabria;Only available means (products that are not available in the store);29.4
National Total;Cantabria;Possiblity to choose among different options and to obtain information about the products;59.1
National Total;Cantabria;Ease of purchase (it is easier to purchase online than in a physical store);57.2
National Total;Cantabria;Time saving;66.1
National Total;Cantabria;Quick delivery;46.8
National Total;Cantabria;They wanted to try it;15.8
National Total;Cantabria;Another person recommended it to them (relative, friend, etc.);20.2
National Total;Cantabria;Other reasons;0.9
National Total;Castilla y León;Total Persons who have used a computer in the last 12 months;597,013
National Total;Castilla y León;Prices, promotions or discounts;76.2
National Total;Castilla y León;Comfort;81.4
National Total;Castilla y León;Broader supply or range of products;58.0
National Total;Castilla y León;Only available means (products that are not available in the store);29.6
National Total;Castilla y León;Possiblity to choose among different options and to obtain information about the products;68.2
National Total;Castilla y León;Ease of purchase (it is easier to purchase online than in a physical store);70.4
National Total;Castilla y León;Time saving;74.2
National Total;Castilla y León;Quick delivery;50.1
National Total;Castilla y León;They wanted to try it;16.8
National Total;Castilla y León;Another person recommended it to them (relative, friend, etc.);27.3
National Total;Castilla y León;Other reasons;11.8
National Total;Castilla-La Mancha;Total Persons who have used a computer in the last 12 months;449,923
National Total;Castilla-La Mancha;Prices, promotions or discounts;73.9
National Total;Castilla-La Mancha;Comfort;88.7
National Total;Castilla-La Mancha;Broader supply or range of products;56.5
National Total;Castilla-La Mancha;Only available means (products that are not available in the store);18.7
National Total;Castilla-La Mancha;Possiblity to choose among different options and to obtain information about the products;70.1
National Total;Castilla-La Mancha;Ease of purchase (it is easier to purchase online than in a physical store);70.4
National Total;Castilla-La Mancha;Time saving;82.2
National Total;Castilla-La Mancha;Quick delivery;54.2
National Total;Castilla-La Mancha;They wanted to try it;20.5
National Total;Castilla-La Mancha;Another person recommended it to them (relative, friend, etc.);21.0
National Total;Castilla-La Mancha;Other reasons;14.4
National Total;Cataluña;Total Persons who have used a computer in the last 12 months;2,031,524
National Total;Cataluña;Prices, promotions or discounts;69.4
National Total;Cataluña;Comfort;73.1
National Total;Cataluña;Broader supply or range of products;36.4
National Total;Cataluña;Only available means (products that are not available in the store);22.6
National Total;Cataluña;Possiblity to choose among different options and to obtain information about the products;27.8
National Total;Cataluña;Ease of purchase (it is easier to purchase online than in a physical store);40.3
National Total;Cataluña;Time saving;55.5
National Total;Cataluña;Quick delivery;32.3
National Total;Cataluña;They wanted to try it;10.9
National Total;Cataluña;Another person recommended it to them (relative, friend, etc.);11.4
National Total;Cataluña;Other reasons;9.4
National Total;Comunitat Valenciana;Total Persons who have used a computer in the last 12 months;978,811
National Total;Comunitat Valenciana;Prices, promotions or discounts;81.9
National Total;Comunitat Valenciana;Comfort;85.2
National Total;Comunitat Valenciana;Broader supply or range of products;69.4
National Total;Comunitat Valenciana;Only available means (products that are not available in the store);30.0
National Total;Comunitat Valenciana;Possiblity to choose among different options and to obtain information about the products;77.3
National Total;Comunitat Valenciana;Ease of purchase (it is easier to purchase online than in a physical store);72.3
National Total;Comunitat Valenciana;Time saving;80.0
National Total;Comunitat Valenciana;Quick delivery;53.2
National Total;Comunitat Valenciana;They wanted to try it;21.7
National Total;Comunitat Valenciana;Another person recommended it to them (relative, friend, etc.);32.4
National Total;Comunitat Valenciana;Other reasons;10.7
National Total;Extremadura;Total Persons who have used a computer in the last 12 months;196,185
National Total;Extremadura;Prices, promotions or discounts;68.0
National Total;Extremadura;Comfort;74.2
National Total;Extremadura;Broader supply or range of products;55.8
National Total;Extremadura;Only available means (products that are not available in the store);27.4
National Total;Extremadura;Possiblity to choose among different options and to obtain information about the products;50.0
National Total;Extremadura;Ease of purchase (it is easier to purchase online than in a physical store);47.7
National Total;Extremadura;Time saving;54.7
National Total;Extremadura;Quick delivery;47.6
National Total;Extremadura;They wanted to try it;16.2
National Total;Extremadura;Another person recommended it to them (relative, friend, etc.);23.2
National Total;Extremadura;Other reasons;9.3
National Total;Galicia;Total Persons who have used a computer in the last 12 months;577,683
National Total;Galicia;Prices, promotions or discounts;77.1
National Total;Galicia;Comfort;80.0
National Total;Galicia;Broader supply or range of products;63.1
National Total;Galicia;Only available means (products that are not available in the store);30.0
National Total;Galicia;Possiblity to choose among different options and to obtain information about the products;62.1
National Total;Galicia;Ease of purchase (it is easier to purchase online than in a physical store);63.9
National Total;Galicia;Time saving;67.7
National Total;Galicia;Quick delivery;40.1
National Total;Galicia;They wanted to try it;13.3
National Total;Galicia;Another person recommended it to them (relative, friend, etc.);23.2
National Total;Galicia;Other reasons;8.8
National Total;Madrid, Comunidad de;Total Persons who have used a computer in the last 12 months;1,944,252
National Total;Madrid, Comunidad de;Prices, promotions or discounts;74.0
National Total;Madrid, Comunidad de;Comfort;88.1
National Total;Madrid, Comunidad de;Broader supply or range of products;63.2
National Total;Madrid, Comunidad de;Only available means (products that are not available in the store);24.1
National Total;Madrid, Comunidad de;Possiblity to choose among different options and to obtain information about the products;75.0
National Total;Madrid, Comunidad de;Ease of purchase (it is easier to purchase online than in a physical store);78.1
National Total;Madrid, Comunidad de;Time saving;85.3
National Total;Madrid, Comunidad de;Quick delivery;63.0
National Total;Madrid, Comunidad de;They wanted to try it;19.9
National Total;Madrid, Comunidad de;Another person recommended it to them (relative, friend, etc.);26.2
National Total;Madrid, Comunidad de;Other reasons;13.9
National Total;Murcia, Región de;Total Persons who have used a computer in the last 12 months;269,614
National Total;Murcia, Región de;Prices, promotions or discounts;76.7
National Total;Murcia, Región de;Comfort;81.1
National Total;Murcia, Región de;Broader supply or range of products;67.7
National Total;Murcia, Región de;Only available means (products that are not available in the store);22.8
National Total;Murcia, Región de;Possiblity to choose among different options and to obtain information about the products;69.7
National Total;Murcia, Región de;Ease of purchase (it is easier to purchase online than in a physical store);51.6
National Total;Murcia, Región de;Time saving;70.3
National Total;Murcia, Región de;Quick delivery;50.1
National Total;Murcia, Región de;They wanted to try it;17.9
National Total;Murcia, Región de;Another person recommended it to them (relative, friend, etc.);20.6
National Total;Murcia, Región de;Other reasons;4.2
National Total;Navarra (Comunidad Foral de);Total Persons who have used a computer in the last 12 months;163,844
National Total;Navarra (Comunidad Foral de);Prices, promotions or discounts;68.7
National Total;Navarra (Comunidad Foral de);Comfort;78.2
National Total;Navarra (Comunidad Foral de);Broader supply or range of products;58.9
National Total;Navarra (Comunidad Foral de);Only available means (products that are not available in the store);24.0
National Total;Navarra (Comunidad Foral de);Possiblity to choose among different options and to obtain information about the products;57.7
National Total;Navarra (Comunidad Foral de);Ease of purchase (it is easier to purchase online than in a physical store);64.8
National Total;Navarra (Comunidad Foral de);Time saving;66.9
National Total;Navarra (Comunidad Foral de);Quick delivery;46.6
National Total;Navarra (Comunidad Foral de);They wanted to try it;8.5
National Total;Navarra (Comunidad Foral de);Another person recommended it to them (relative, friend, etc.);23.6
National Total;Navarra (Comunidad Foral de);Other reasons;5.0
National Total;País Vasco;Total Persons who have used a computer in the last 12 months;666,752
National Total;País Vasco;Prices, promotions or discounts;77.9
National Total;País Vasco;Comfort;83.9
National Total;País Vasco;Broader supply or range of products;56.4
National Total;País Vasco;Only available means (products that are not available in the store);26.5
National Total;País Vasco;Possiblity to choose among different options and to obtain information about the products;61.8
National Total;País Vasco;Ease of purchase (it is easier to purchase online than in a physical store);66.1
National Total;País Vasco;Time saving;74.3
National Total;País Vasco;Quick delivery;48.2
National Total;País Vasco;They wanted to try it;12.6
National Total;País Vasco;Another person recommended it to them (relative, friend, etc.);26.6
National Total;País Vasco;Other reasons;8.0
National Total;Rioja, La;Total Persons who have used a computer in the last 12 months;71,213
National Total;Rioja, La;Prices, promotions or discounts;76.5
National Total;Rioja, La;Comfort;79.5
National Total;Rioja, La;Broader supply or range of products;53.2
National Total;Rioja, La;Only available means (products that are not available in the store);22.1
National Total;Rioja, La;Possiblity to choose among different options and to obtain information about the products;63.5
National Total;Rioja, La;Ease of purchase (it is easier to purchase online than in a physical store);65.4
National Total;Rioja, La;Time saving;64.4
National Total;Rioja, La;Quick delivery;52.3
National Total;Rioja, La;They wanted to try it;19.7
National Total;Rioja, La;Another person recommended it to them (relative, friend, etc.);25.9
National Total;Rioja, La;Other reasons;7.1
National Total;Ceuta;Total Persons who have used a computer in the last 12 months;21,679
National Total;Ceuta;Prices, promotions or discounts;81.1
National Total;Ceuta;Comfort;75.5
National Total;Ceuta;Broader supply or range of products;29.0
National Total;Ceuta;Only available means (products that are not available in the store);23.7
National Total;Ceuta;Possiblity to choose among different options and to obtain information about the products;19.4
National Total;Ceuta;Ease of purchase (it is easier to purchase online than in a physical store);27.1
National Total;Ceuta;Time saving;19.4
National Total;Ceuta;Quick delivery;22.4
National Total;Ceuta;They wanted to try it;3.1
National Total;Ceuta;Another person recommended it to them (relative, friend, etc.);3.1
National Total;Ceuta;Other reasons;3.1
National Total;Melilla;Total Persons who have used a computer in the last 12 months;14,469
National Total;Melilla;Prices, promotions or discounts;56.2
National Total;Melilla;Comfort;86.2
National Total;Melilla;Broader supply or range of products;38.0
National Total;Melilla;Only available means (products that are not available in the store);38.2
National Total;Melilla;Possiblity to choose among different options and to obtain information about the products;42.9
National Total;Melilla;Ease of purchase (it is easier to purchase online than in a physical store);35.8
National Total;Melilla;Time saving;39.6
National Total;Melilla;Quick delivery;17.9
National Total;Melilla;They wanted to try it;0.0
National Total;Melilla;Another person recommended it to them (relative, friend, etc.);18.5
National Total;Melilla;Other reasons;0.0