Socio-economic characteristics	Last purchase	Total
Total Persons	Total Internet users in the last 3 months	26,248,344
Total Persons	They have purchsed in the last month	22.5
Total Persons	They have purchased between 1 month and 3 months ago	13.6
Total Persons	They have purchased between 3 months and 1 year ago	12.9
Total Persons	They have purchased in the last year	7.5
Total Persons	Persons who have not purchased via the Internet	43.4
Studies completed: Illiterate persons with unfinished primary education	Total Internet users in the last 3 months	200,145
Studies completed: Illiterate persons with unfinished primary education	They have purchsed in the last month	6.8
Studies completed: Illiterate persons with unfinished primary education	They have purchased between 1 month and 3 months ago	4.0
Studies completed: Illiterate persons with unfinished primary education	They have purchased between 3 months and 1 year ago	4.7
Studies completed: Illiterate persons with unfinished primary education	They have purchased in the last year	2.2
Studies completed: Illiterate persons with unfinished primary education	Persons who have not purchased via the Internet	82.3
Studies completed: Primary Education	Total Internet users in the last 3 months	1,832,414
Studies completed: Primary Education	They have purchsed in the last month	7.0
Studies completed: Primary Education	They have purchased between 1 month and 3 months ago	5.1
Studies completed: Primary Education	They have purchased between 3 months and 1 year ago	5.7
Studies completed: Primary Education	They have purchased in the last year	5.8
Studies completed: Primary Education	Persons who have not purchased via the Internet	76.4
Studies completed: First stage Secondary Education	Total Internet users in the last 3 months	6,391,991
Studies completed: First stage Secondary Education	They have purchsed in the last month	9.6
Studies completed: First stage Secondary Education	They have purchased between 1 month and 3 months ago	9.4
Studies completed: First stage Secondary Education	They have purchased between 3 months and 1 year ago	9.2
Studies completed: First stage Secondary Education	They have purchased in the last year	7.8
Studies completed: First stage Secondary Education	Persons who have not purchased via the Internet	63.9
Studies completed: Second stage Secondary Education	Total Internet users in the last 3 months	7,976,128
Studies completed: Second stage Secondary Education	They have purchsed in the last month	22.4
Studies completed: Second stage Secondary Education	They have purchased between 1 month and 3 months ago	14.8
Studies completed: Second stage Secondary Education	They have purchased between 3 months and 1 year ago	12.8
Studies completed: Second stage Secondary Education	They have purchased in the last year	9.1
Studies completed: Second stage Secondary Education	Persons who have not purchased via the Internet	41.0
Studies completed: Advanced Vocational Education	Total Internet users in the last 3 months	2,683,597
Studies completed: Advanced Vocational Education	They have purchsed in the last month	28.9
Studies completed: Advanced Vocational Education	They have purchased between 1 month and 3 months ago	16.0
Studies completed: Advanced Vocational Education	They have purchased between 3 months and 1 year ago	16.4
Studies completed: Advanced Vocational Education	They have purchased in the last year	6.5
Studies completed: Advanced Vocational Education	Persons who have not purchased via the Internet	32.2
Studies completed: University studies and similar	Total Internet users in the last 3 months	2,879,304
Studies completed: University studies and similar	They have purchsed in the last month	29.9
Studies completed: University studies and similar	They have purchased between 1 month and 3 months ago	17.2
Studies completed: University studies and similar	They have purchased between 3 months and 1 year ago	16.9
Studies completed: University studies and similar	They have purchased in the last year	8.2
Studies completed: University studies and similar	Persons who have not purchased via the Internet	27.9
Studies completed: University studies, Master's and similar	Total Internet users in the last 3 months	4,054,782
Studies completed: University studies, Master's and similar	They have purchsed in the last month	40.1
Studies completed: University studies, Master's and similar	They have purchased between 1 month and 3 months ago	17.8
Studies completed: University studies, Master's and similar	They have purchased between 3 months and 1 year ago	17.2
Studies completed: University studies, Master's and similar	They have purchased in the last year	5.4
Studies completed: University studies, Master's and similar	Persons who have not purchased via the Internet	19.5
Studies completed: University doctorate	Total Internet users in the last 3 months	223,347
Studies completed: University doctorate	They have purchsed in the last month	46.3
Studies completed: University doctorate	They have purchased between 1 month and 3 months ago	20.6
Studies completed: University doctorate	They have purchased between 3 months and 1 year ago	19.4
Studies completed: University doctorate	They have purchased in the last year	4.3
Studies completed: University doctorate	Persons who have not purchased via the Internet	9.3
Studies completed: Others	Total Internet users in the last 3 months	6,636
Studies completed: Others	They have purchsed in the last month	9.6
Studies completed: Others	They have purchased between 1 month and 3 months ago	0.0
Studies completed: Others	They have purchased between 3 months and 1 year ago	0.0
Studies completed: Others	They have purchased in the last year	0.0
Studies completed: Others	Persons who have not purchased via the Internet	90.4
Employment situation: Employed economically active persons	Total Internet users in the last 3 months	14,624,682
Employment situation: Employed economically active persons	They have purchsed in the last month	27.7
Employment situation: Employed economically active persons	They have purchased between 1 month and 3 months ago	15.0
Employment situation: Employed economically active persons	They have purchased between 3 months and 1 year ago	14.1
Employment situation: Employed economically active persons	They have purchased in the last year	6.9
Employment situation: Employed economically active persons	Persons who have not purchased via the Internet	36.4
Employment situation: Unemployed economically active persons	Total Internet users in the last 3 months	5,151,515
Employment situation: Unemployed economically active persons	They have purchsed in the last month	15.1
Employment situation: Unemployed economically active persons	They have purchased between 1 month and 3 months ago	11.1
Employment situation: Unemployed economically active persons	They have purchased between 3 months and 1 year ago	11.4
Employment situation: Unemployed economically active persons	They have purchased in the last year	10.0
Employment situation: Unemployed economically active persons	Persons who have not purchased via the Internet	52.5
Employment situation: Inactive population: Students	Total Internet users in the last 3 months	3,260,487
Employment situation: Inactive population: Students	They have purchsed in the last month	21.6
Employment situation: Inactive population: Students	They have purchased between 1 month and 3 months ago	15.4
Employment situation: Inactive population: Students	They have purchased between 3 months and 1 year ago	13.0
Employment situation: Inactive population: Students	They have purchased in the last year	7.2
Employment situation: Inactive population: Students	Persons who have not purchased via the Internet	42.8
Employment situation: Inactive population: Household chores	Total Internet users in the last 3 months	1,228,754
Employment situation: Inactive population: Household chores	They have purchsed in the last month	11.0
Employment situation: Inactive population: Household chores	They have purchased between 1 month and 3 months ago	8.6
Employment situation: Inactive population: Household chores	They have purchased between 3 months and 1 year ago	8.0
Employment situation: Inactive population: Household chores	They have purchased in the last year	5.6
Employment situation: Inactive population: Household chores	Persons who have not purchased via the Internet	66.8
Employment situation: Inactive population: Pensioners	Total Internet users in the last 3 months	1,672,953
Employment situation: Inactive population: Pensioners	They have purchsed in the last month	12.3
Employment situation: Inactive population: Pensioners	They have purchased between 1 month and 3 months ago	8.4
Employment situation: Inactive population: Pensioners	They have purchased between 3 months and 1 year ago	11.5
Employment situation: Inactive population: Pensioners	They have purchased in the last year	7.2
Employment situation: Inactive population: Pensioners	Persons who have not purchased via the Internet	60.6
Employment situation: Other employment situation	Total Internet users in the last 3 months	309,953
Employment situation: Other employment situation	They have purchsed in the last month	12.6
Employment situation: Other employment situation	They have purchased between 1 month and 3 months ago	20.8
Employment situation: Other employment situation	They have purchased between 3 months and 1 year ago	11.9
Employment situation: Other employment situation	They have purchased in the last year	10.0
Employment situation: Other employment situation	Persons who have not purchased via the Internet	44.6
Professional status (in main job): Worker employed by others	Total Internet users in the last 3 months	11,966,115
Professional status (in main job): Worker employed by others	They have purchsed in the last month	28.0
Professional status (in main job): Worker employed by others	They have purchased between 1 month and 3 months ago	15.3
Professional status (in main job): Worker employed by others	They have purchased between 3 months and 1 year ago	14.1
Professional status (in main job): Worker employed by others	They have purchased in the last year	7.1
Professional status (in main job): Worker employed by others	Persons who have not purchased via the Internet	35.4
Professional status (in main job): Self-employed or freelance workers	Total Internet users in the last 3 months	2,658,566
Professional status (in main job): Self-employed or freelance workers	They have purchsed in the last month	26.0
Professional status (in main job): Self-employed or freelance workers	They have purchased between 1 month and 3 months ago	13.6
Professional status (in main job): Self-employed or freelance workers	They have purchased between 3 months and 1 year ago	13.9
Professional status (in main job): Self-employed or freelance workers	They have purchased in the last year	5.6
Professional status (in main job): Self-employed or freelance workers	Persons who have not purchased via the Internet	40.9
Main occupation: Manual	Total Internet users in the last 3 months	3,809,182
Main occupation: Manual	They have purchsed in the last month	16.1
Main occupation: Manual	They have purchased between 1 month and 3 months ago	11.7
Main occupation: Manual	They have purchased between 3 months and 1 year ago	11.5
Main occupation: Manual	They have purchased in the last year	6.6
Main occupation: Manual	Persons who have not purchased via the Internet	54.1
Main occupation: Non-manual	Total Internet users in the last 3 months	10,815,499
Main occupation: Non-manual	They have purchsed in the last month	31.8
Main occupation: Non-manual	They have purchased between 1 month and 3 months ago	16.1
Main occupation: Non-manual	They have purchased between 3 months and 1 year ago	15.0
Main occupation: Non-manual	They have purchased in the last year	7.0
Main occupation: Non-manual	Persons who have not purchased via the Internet	30.2
Main occupation: ICT workers	Total Internet users in the last 3 months	533,098
Main occupation: ICT workers	They have purchsed in the last month	59.2
Main occupation: ICT workers	They have purchased between 1 month and 3 months ago	13.2
Main occupation: ICT workers	They have purchased between 3 months and 1 year ago	18.1
Main occupation: ICT workers	They have purchased in the last year	3.4
Main occupation: ICT workers	Persons who have not purchased via the Internet	6.1
Main occupation: Other workers	Total Internet users in the last 3 months	14,091,584
Main occupation: Other workers	They have purchsed in the last month	26.5
Main occupation: Other workers	They have purchased between 1 month and 3 months ago	15.0
Main occupation: Other workers	They have purchased between 3 months and 1 year ago	13.9
Main occupation: Other workers	They have purchased in the last year	7.0
Main occupation: Other workers	Persons who have not purchased via the Internet	37.6
Net household monthly income: Less than 900 Euros	Total Internet users in the last 3 months	3,932,939
Net household monthly income: Less than 900 Euros	They have purchsed in the last month	10.3
Net household monthly income: Less than 900 Euros	They have purchased between 1 month and 3 months ago	7.1
Net household monthly income: Less than 900 Euros	They have purchased between 3 months and 1 year ago	9.7
Net household monthly income: Less than 900 Euros	They have purchased in the last year	8.7
Net household monthly income: Less than 900 Euros	Persons who have not purchased via the Internet	64.2
Net household monthly income: From 901 to 1,600 Euros	Total Internet users in the last 3 months	6,926,646
Net household monthly income: From 901 to 1,600 Euros	They have purchsed in the last month	18.2
Net household monthly income: From 901 to 1,600 Euros	They have purchased between 1 month and 3 months ago	12.6
Net household monthly income: From 901 to 1,600 Euros	They have purchased between 3 months and 1 year ago	12.5
Net household monthly income: From 901 to 1,600 Euros	They have purchased in the last year	7.2
Net household monthly income: From 901 to 1,600 Euros	Persons who have not purchased via the Internet	49.5
Net household monthly income: 1,601 to 2,500 euros	Total Internet users in the last 3 months	4,950,060
Net household monthly income: 1,601 to 2,500 euros	They have purchsed in the last month	27.4
Net household monthly income: 1,601 to 2,500 euros	They have purchased between 1 month and 3 months ago	16.1
Net household monthly income: 1,601 to 2,500 euros	They have purchased between 3 months and 1 year ago	13.0
Net household monthly income: 1,601 to 2,500 euros	They have purchased in the last year	7.7
Net household monthly income: 1,601 to 2,500 euros	Persons who have not purchased via the Internet	35.8
Net household monthly income: More than 2,500 Euros	Total Internet users in the last 3 months	4,530,884
Net household monthly income: More than 2,500 Euros	They have purchsed in the last month	39.0
Net household monthly income: More than 2,500 Euros	They have purchased between 1 month and 3 months ago	17.1
Net household monthly income: More than 2,500 Euros	They have purchased between 3 months and 1 year ago	16.7
Net household monthly income: More than 2,500 Euros	They have purchased in the last year	5.0
Net household monthly income: More than 2,500 Euros	Persons who have not purchased via the Internet	22.2
Net household monthly income: DK/NA	Total Internet users in the last 3 months	5,907,814
Net household monthly income: DK/NA	They have purchsed in the last month	18.9
Net household monthly income: DK/NA	They have purchased between 1 month and 3 months ago	14.5
Net household monthly income: DK/NA	They have purchased between 3 months and 1 year ago	12.6
Net household monthly income: DK/NA	They have purchased in the last year	8.9
Net household monthly income: DK/NA	Persons who have not purchased via the Internet	45.1