Population class	Socio-economic characteristics	Concern about your activities may be logged for targeted advertising	Total
Internet users in the last 3 months	Total Persons	Total	32.844.075
Internet users in the last 3 months	Total Persons	Very concerned	24,8
Internet users in the last 3 months	Total Persons	Somewhat concerned	51,3
Internet users in the last 3 months	Total Persons	Not at all concerned	23,9
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Total	665.022
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Very concerned	18,9
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Somewhat concerned	37,3
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Not at all concerned	43,8
Internet users in the last 3 months	Studies completed: Primary Education	Total	3.020.020
Internet users in the last 3 months	Studies completed: Primary Education	Very concerned	17
Internet users in the last 3 months	Studies completed: Primary Education	Somewhat concerned	43,1
Internet users in the last 3 months	Studies completed: Primary Education	Not at all concerned	40
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Total	7.670.794
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Very concerned	21,8
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Somewhat concerned	50,2
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Not at all concerned	28
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Total	8.650.860
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Very concerned	24,9
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Somewhat concerned	52,3
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Not at all concerned	22,8
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Total	4.068.048
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Very concerned	28,3
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Somewhat concerned	53,2
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Not at all concerned	18,5
Internet users in the last 3 months	Studies completed: University studies and similar	Total	3.636.478
Internet users in the last 3 months	Studies completed: University studies and similar	Very concerned	26,9
Internet users in the last 3 months	Studies completed: University studies and similar	Somewhat concerned	54,6
Internet users in the last 3 months	Studies completed: University studies and similar	Not at all concerned	18,6
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Total	4.736.807
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Very concerned	30,1
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Somewhat concerned	54,7
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Not at all concerned	15,2
Internet users in the last 3 months	Studies completed: University doctorate	Total	350.900
Internet users in the last 3 months	Studies completed: University doctorate	Very concerned	31,1
Internet users in the last 3 months	Studies completed: University doctorate	Somewhat concerned	53,6
Internet users in the last 3 months	Studies completed: University doctorate	Not at all concerned	15,3
Internet users in the last 3 months	Studies completed: Others	Total	45.145
Internet users in the last 3 months	Studies completed: Others	Very concerned	43,1
Internet users in the last 3 months	Studies completed: Others	Somewhat concerned	27,1
Internet users in the last 3 months	Studies completed: Others	Not at all concerned	29,8
Internet users in the last 3 months	Employment situation: Employed economically active persons	Total	16.964.772
Internet users in the last 3 months	Employment situation: Employed economically active persons	Very concerned	26,1
Internet users in the last 3 months	Employment situation: Employed economically active persons	Somewhat concerned	53,2
Internet users in the last 3 months	Employment situation: Employed economically active persons	Not at all concerned	20,7
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Total	5.262.966
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Very concerned	24,2
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Somewhat concerned	49,7
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Not at all concerned	26,1
Internet users in the last 3 months	Employment situation: Inactive population: Students	Total	3.514.410
Internet users in the last 3 months	Employment situation: Inactive population: Students	Very concerned	19,4
Internet users in the last 3 months	Employment situation: Inactive population: Students	Somewhat concerned	56,6
Internet users in the last 3 months	Employment situation: Inactive population: Students	Not at all concerned	24,1
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Total	1.372.684
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Very concerned	18,7
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Somewhat concerned	46,5
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Not at all concerned	34,8
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Total	3.941.708
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Very concerned	25,5
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Somewhat concerned	42,3
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Not at all concerned	32,2
Internet users in the last 3 months	Employment situation: Other employment situation	Total	1.787.534
Internet users in the last 3 months	Employment situation: Other employment situation	Very concerned	28,2
Internet users in the last 3 months	Employment situation: Other employment situation	Somewhat concerned	52
Internet users in the last 3 months	Employment situation: Other employment situation	Not at all concerned	19,7
Internet users in the last 3 months	Professional status (in main job): Worker employed by others	Total	14.298.332
Internet users in the last 3 months	Professional status (in main job): Worker employed by others	Very concerned	26,7
Internet users in the last 3 months	Professional status (in main job): Worker employed by others	Somewhat concerned	53,6
Internet users in the last 3 months	Professional status (in main job): Worker employed by others	Not at all concerned	19,6
Internet users in the last 3 months	Professional status (in main job): Self-employed or freelance workers	Total	2.666.440
Internet users in the last 3 months	Professional status (in main job): Self-employed or freelance workers	Very concerned	22,7
Internet users in the last 3 months	Professional status (in main job): Self-employed or freelance workers	Somewhat concerned	50,6
Internet users in the last 3 months	Professional status (in main job): Self-employed or freelance workers	Not at all concerned	26,6
Internet users in the last 3 months	Main occupation: Manual	Total	4.704.794
Internet users in the last 3 months	Main occupation: Manual	Very concerned	21,2
Internet users in the last 3 months	Main occupation: Manual	Somewhat concerned	52,4
Internet users in the last 3 months	Main occupation: Manual	Not at all concerned	26,4
Internet users in the last 3 months	Main occupation: Non-manual	Total	12.259.979
Internet users in the last 3 months	Main occupation: Non-manual	Very concerned	28
Internet users in the last 3 months	Main occupation: Non-manual	Somewhat concerned	53,5
Internet users in the last 3 months	Main occupation: Non-manual	Not at all concerned	18,5
Internet users in the last 3 months	Main occupation: Other workers	Total	693.222
Internet users in the last 3 months	Main occupation: Other workers	Very concerned	30,1
Internet users in the last 3 months	Main occupation: Other workers	Somewhat concerned	51,4
Internet users in the last 3 months	Main occupation: Other workers	Not at all concerned	18,5
Internet users in the last 3 months	Main occupation: ICT workers	Total	16.271.550
Internet users in the last 3 months	Main occupation: ICT workers	Very concerned	25,9
Internet users in the last 3 months	Main occupation: ICT workers	Somewhat concerned	53,3
Internet users in the last 3 months	Main occupation: ICT workers	Not at all concerned	20,8
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Total	3.920.291
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Very concerned	25
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Somewhat concerned	47,5
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Not at all concerned	27,4
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Total	9.216.268
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Very concerned	23,2
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Somewhat concerned	53
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Not at all concerned	23,8
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Total	6.361.742
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Very concerned	25,4
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Somewhat concerned	52,4
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Not at all concerned	22,2
Internet users in the last 3 months	Net household monthly income 2,500 euros or more	Total	6.894.858
Internet users in the last 3 months	Net household monthly income 2,500 euros or more	Very concerned	24,4
Internet users in the last 3 months	Net household monthly income 2,500 euros or more	Somewhat concerned	56,3
Internet users in the last 3 months	Net household monthly income 2,500 euros or more	Not at all concerned	19,3
Internet users in the last 3 months	Net household monthly income DK/NA	Total	6.450.916
Internet users in the last 3 months	Net household monthly income DK/NA	Very concerned	26,9
Internet users in the last 3 months	Net household monthly income DK/NA	Somewhat concerned	45
Internet users in the last 3 months	Net household monthly income DK/NA	Not at all concerned	28,2