Main variables	Total
B.12% of companies that pay to advertise on the Internet (1)	10,17
B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	9,48
B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	70,8
B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	43,85
B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	51,94
B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	63,26