Demographic characteristics;Last purchase;Total
Total Persons;Total Persons who have purchased via the Internet at least once;17,240,583
Total Persons;In the last month;46.6
Total Persons;More than 1 month and less than 3 months ago;23.0
Total Persons;More than 3 months and less than 1 year ago;17.8
Total Persons;More than 1 year ago;12.6
Sex: Male;Total Persons who have purchased via the Internet at least once;9,108,739
Sex: Male;In the last month;49.4
Sex: Male;More than 1 month and less than 3 months ago;21.8
Sex: Male;More than 3 months and less than 1 year ago;15.9
Sex: Male;More than 1 year ago;12.9
Sex: Female;Total Persons who have purchased via the Internet at least once;8,131,844
Sex: Female;In the last month;43.5
Sex: Female;More than 1 month and less than 3 months ago;24.3
Sex: Female;More than 3 months and less than 1 year ago;19.8
Sex: Female;More than 1 year ago;12.3
Age: 16 to 24 years old;Total Persons who have purchased via the Internet at least once;2,552,323
Age: 16 to 24 years old;In the last month;42.9
Age: 16 to 24 years old;More than 1 month and less than 3 months ago;26.6
Age: 16 to 24 years old;More than 3 months and less than 1 year ago;21.3
Age: 16 to 24 years old;More than 1 year ago;9.2
Age: 25 to 34 years old;Total Persons who have purchased via the Internet at least once;3,888,530
Age: 25 to 34 years old;In the last month;48.9
Age: 25 to 34 years old;More than 1 month and less than 3 months ago;22.6
Age: 25 to 34 years old;More than 3 months and less than 1 year ago;16.6
Age: 25 to 34 years old;More than 1 year ago;11.9
Age: 35 to 44 years old;Total Persons who have purchased via the Internet at least once;4,926,319
Age: 35 to 44 years old;In the last month;51.6
Age: 35 to 44 years old;More than 1 month and less than 3 months ago;20.9
Age: 35 to 44 years old;More than 3 months and less than 1 year ago;15.7
Age: 35 to 44 years old;More than 1 year ago;11.7
Age: 45 to 54 years old;Total Persons who have purchased via the Internet at least once;3,535,740
Age: 45 to 54 years old;In the last month;45.1
Age: 45 to 54 years old;More than 1 month and less than 3 months ago;23.8
Age: 45 to 54 years old;More than 3 months and less than 1 year ago;16.7
Age: 45 to 54 years old;More than 1 year ago;14.4
Age: 55 to 64 years old;Total Persons who have purchased via the Internet at least once;1,795,817
Age: 55 to 64 years old;In the last month;37.5
Age: 55 to 64 years old;More than 1 month and less than 3 months ago;24.5
Age: 55 to 64 years old;More than 3 months and less than 1 year ago;21.8
Age: 55 to 64 years old;More than 1 year ago;16.2
Age: 65 to 74 years old;Total Persons who have purchased via the Internet at least once;541,854
Age: 65 to 74 years old;In the last month;42.3
Age: 65 to 74 years old;More than 1 month and less than 3 months ago;17.7
Age: 65 to 74 years old;More than 3 months and less than 1 year ago;21.4
Age: 65 to 74 years old;More than 1 year ago;18.6
Habitat: 100,000 inhabitants and over and provincial capitals;Total Persons who have purchased via the Internet at least once;7,935,221
Habitat: 100,000 inhabitants and over and provincial capitals;In the last month;49.0
Habitat: 100,000 inhabitants and over and provincial capitals;More than 1 month and less than 3 months ago;22.6
Habitat: 100,000 inhabitants and over and provincial capitals;More than 3 months and less than 1 year ago;17.6
Habitat: 100,000 inhabitants and over and provincial capitals;More than 1 year ago;10.8
Habitat: From 50,000 to fewer than 100,000 inhabitants;Total Persons who have purchased via the Internet at least once;2,094,456
Habitat: From 50,000 to fewer than 100,000 inhabitants;In the last month;46.9
Habitat: From 50,000 to fewer than 100,000 inhabitants;More than 1 month and less than 3 months ago;23.4
Habitat: From 50,000 to fewer than 100,000 inhabitants;More than 3 months and less than 1 year ago;15.6
Habitat: From 50,000 to fewer than 100,000 inhabitants;More than 1 year ago;14.1
Habitat: From 20,000 to fewer than 50,000 inhabitants;Total Persons who have purchased via the Internet at least once;2,504,959
Habitat: From 20,000 to fewer than 50,000 inhabitants;In the last month;46.0
Habitat: From 20,000 to fewer than 50,000 inhabitants;More than 1 month and less than 3 months ago;22.2
Habitat: From 20,000 to fewer than 50,000 inhabitants;More than 3 months and less than 1 year ago;18.3
Habitat: From 20,000 to fewer than 50,000 inhabitants;More than 1 year ago;13.5
Habitat: From 10,000 to fewer than 20,000 inhabitants;Total Persons who have purchased via the Internet at least once;1,889,460
Habitat: From 10,000 to fewer than 20,000 inhabitants;In the last month;44.0
Habitat: From 10,000 to fewer than 20,000 inhabitants;More than 1 month and less than 3 months ago;24.0
Habitat: From 10,000 to fewer than 20,000 inhabitants;More than 3 months and less than 1 year ago;17.3
Habitat: From 10,000 to fewer than 20,000 inhabitants;More than 1 year ago;14.7
Habitat: Less than 10,000 inhabitants;Total Persons who have purchased via the Internet at least once;2,816,486
Habitat: Less than 10,000 inhabitants;In the last month;41.9
Habitat: Less than 10,000 inhabitants;More than 1 month and less than 3 months ago;23.9
Habitat: Less than 10,000 inhabitants;More than 3 months and less than 1 year ago;19.8
Habitat: Less than 10,000 inhabitants;More than 1 year ago;14.4
Size of the household: Households with 1 member;Total Persons who have purchased via the Internet at least once;1,067,845
Size of the household: Households with 1 member;In the last month;45.8
Size of the household: Households with 1 member;More than 1 month and less than 3 months ago;18.1
Size of the household: Households with 1 member;More than 3 months and less than 1 year ago;20.7
Size of the household: Households with 1 member;More than 1 year ago;15.3
Size of the household: Households with 2 members;Total Persons who have purchased via the Internet at least once;3,876,406
Size of the household: Households with 2 members;In the last month;49.0
Size of the household: Households with 2 members;More than 1 month and less than 3 months ago;22.9
Size of the household: Households with 2 members;More than 3 months and less than 1 year ago;16.6
Size of the household: Households with 2 members;More than 1 year ago;11.4
Size of the household: Households with 3 members;Total Persons who have purchased via the Internet at least once;4,901,398
Size of the household: Households with 3 members;In the last month;43.9
Size of the household: Households with 3 members;More than 1 month and less than 3 months ago;22.8
Size of the household: Households with 3 members;More than 3 months and less than 1 year ago;18.3
Size of the household: Households with 3 members;More than 1 year ago;15.1
Size of the household: Households with 4 members;Total Persons who have purchased via the Internet at least once;5,676,969
Size of the household: Households with 4 members;In the last month;49.2
Size of the household: Households with 4 members;More than 1 month and less than 3 months ago;24.1
Size of the household: Households with 4 members;More than 3 months and less than 1 year ago;16.1
Size of the household: Households with 4 members;More than 1 year ago;10.5
Size of the household: Households with 5 or more members;Total Persons who have purchased via the Internet at least once;1,717,964
Size of the household: Households with 5 or more members;In the last month;41.0
Size of the household: Households with 5 or more members;More than 1 month and less than 3 months ago;23.2
Size of the household: Households with 5 or more members;More than 3 months and less than 1 year ago;22.5
Size of the household: Households with 5 or more members;More than 1 year ago;13.3
Nationality: Spanish;Total Persons who have purchased via the Internet at least once;15,636,965
Nationality: Spanish;In the last month;47.4
Nationality: Spanish;More than 1 month and less than 3 months ago;23.3
Nationality: Spanish;More than 3 months and less than 1 year ago;17.3
Nationality: Spanish;More than 1 year ago;12.0
Nationality: Foreign;Total Persons who have purchased via the Internet at least once;1,603,618
Nationality: Foreign;In the last month;39.3
Nationality: Foreign;More than 1 month and less than 3 months ago;20.1
Nationality: Foreign;More than 3 months and less than 1 year ago;22.2
Nationality: Foreign;More than 1 year ago;18.4