Population class;Demographic characteristics;Frequency of use for purchasing;Total
Total Persons  (16 to 74 years old);Total Persons;Total;35,236,585
Total Persons  (16 to 74 years old);Total Persons;They have made one or more purchases;71.4
Total Persons  (16 to 74 years old);Total Persons;They have purchased something in the last 12 months;66.6
Total Persons  (16 to 74 years old);Total Persons;They have purchased something in the last 3 months;55.2
Total Persons  (16 to 74 years old);Sex: Male;Total;17,468,412
Total Persons  (16 to 74 years old);Sex: Male;They have made one or more purchases;73.9
Total Persons  (16 to 74 years old);Sex: Male;They have purchased something in the last 12 months;68.4
Total Persons  (16 to 74 years old);Sex: Male;They have purchased something in the last 3 months;55.7
Total Persons  (16 to 74 years old);Sex: Female;Total;17,768,173
Total Persons  (16 to 74 years old);Sex: Female;They have made one or more purchases;68.9
Total Persons  (16 to 74 years old);Sex: Female;They have purchased something in the last 12 months;64.9
Total Persons  (16 to 74 years old);Sex: Female;They have purchased something in the last 3 months;54.8
Total Persons  (16 to 74 years old);Age: 16 to 24 years old;Total;4,331,716
Total Persons  (16 to 74 years old);Age: 16 to 24 years old;They have made one or more purchases;81.6
Total Persons  (16 to 74 years old);Age: 16 to 24 years old;They have purchased something in the last 12 months;78.3
Total Persons  (16 to 74 years old);Age: 16 to 24 years old;They have purchased something in the last 3 months;64.6
Total Persons  (16 to 74 years old);Age: 25 to 34 years old;Total;5,192,337
Total Persons  (16 to 74 years old);Age: 25 to 34 years old;They have made one or more purchases;89.3
Total Persons  (16 to 74 years old);Age: 25 to 34 years old;They have purchased something in the last 12 months;86.0
Total Persons  (16 to 74 years old);Age: 25 to 34 years old;They have purchased something in the last 3 months;74.3
Total Persons  (16 to 74 years old);Age: 35 to 44 years old;Total;6,907,104
Total Persons  (16 to 74 years old);Age: 35 to 44 years old;They have made one or more purchases;84.9
Total Persons  (16 to 74 years old);Age: 35 to 44 years old;They have purchased something in the last 12 months;79.5
Total Persons  (16 to 74 years old);Age: 35 to 44 years old;They have purchased something in the last 3 months;68.7
Total Persons  (16 to 74 years old);Age: 45 to 54 years old;Total;7,625,149
Total Persons  (16 to 74 years old);Age: 45 to 54 years old;They have made one or more purchases;75.6
Total Persons  (16 to 74 years old);Age: 45 to 54 years old;They have purchased something in the last 12 months;70.6
Total Persons  (16 to 74 years old);Age: 45 to 54 years old;They have purchased something in the last 3 months;58.3
Total Persons  (16 to 74 years old);Age: 55 to 64 years old;Total;6,480,006
Total Persons  (16 to 74 years old);Age: 55 to 64 years old;They have made one or more purchases;57.2
Total Persons  (16 to 74 years old);Age: 55 to 64 years old;They have purchased something in the last 12 months;51.3
Total Persons  (16 to 74 years old);Age: 55 to 64 years old;They have purchased something in the last 3 months;39.1
Total Persons  (16 to 74 years old);Age: 65 to 74 years old;Total;4,700,273
Total Persons  (16 to 74 years old);Age: 65 to 74 years old;They have made one or more purchases;34.9
Total Persons  (16 to 74 years old);Age: 65 to 74 years old;They have purchased something in the last 12 months;30.1
Total Persons  (16 to 74 years old);Age: 65 to 74 years old;They have purchased something in the last 3 months;23.0
Total Persons  (16 to 74 years old);Habitat: More than 100,000 inhabitants and provincial capitals;Total;14,481,761
Total Persons  (16 to 74 years old);Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;73.8
Total Persons  (16 to 74 years old);Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;68.9
Total Persons  (16 to 74 years old);Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;57.2
Total Persons  (16 to 74 years old);Habitat: 50,000 to 100,000 inhabitants;Total;4,379,087
Total Persons  (16 to 74 years old);Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;70.8
Total Persons  (16 to 74 years old);Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;65.4
Total Persons  (16 to 74 years old);Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;53.6
Total Persons  (16 to 74 years old);Habitat: 20,000 to 50,000 inhabitants;Total;5,417,358
Total Persons  (16 to 74 years old);Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;71.8
Total Persons  (16 to 74 years old);Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;67.3
Total Persons  (16 to 74 years old);Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;56.0
Total Persons  (16 to 74 years old);Habitat: 10,000 to 20,000 inhabitants;Total;4,003,086
Total Persons  (16 to 74 years old);Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;68.0
Total Persons  (16 to 74 years old);Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;63.8
Total Persons  (16 to 74 years old);Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;53.6
Total Persons  (16 to 74 years old);Habitat: Less than 10,000 inhabitants;Total;6,955,293
Total Persons  (16 to 74 years old);Habitat: Less than 10,000 inhabitants;They have made one or more purchases;68.3
Total Persons  (16 to 74 years old);Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;63.7
Total Persons  (16 to 74 years old);Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;52.5
Total Persons  (16 to 74 years old);Size of the household: Households with 1 member;Total;3,468,922
Total Persons  (16 to 74 years old);Size of the household: Households with 1 member;They have made one or more purchases;63.4
Total Persons  (16 to 74 years old);Size of the household: Households with 1 member;They have purchased something in the last 12 months;57.4
Total Persons  (16 to 74 years old);Size of the household: Households with 1 member;They have purchased something in the last 3 months;45.3
Total Persons  (16 to 74 years old);Size of the household: Households with 2 members;Total;9,613,247
Total Persons  (16 to 74 years old);Size of the household: Households with 2 members;They have made one or more purchases;60.2
Total Persons  (16 to 74 years old);Size of the household: Households with 2 members;They have purchased something in the last 12 months;55.3
Total Persons  (16 to 74 years old);Size of the household: Households with 2 members;They have purchased something in the last 3 months;45.8
Total Persons  (16 to 74 years old);Size of the household: Households with 3 members;Total;9,904,907
Total Persons  (16 to 74 years old);Size of the household: Households with 3 members;They have made one or more purchases;74.7
Total Persons  (16 to 74 years old);Size of the household: Households with 3 members;They have purchased something in the last 12 months;69.1
Total Persons  (16 to 74 years old);Size of the household: Households with 3 members;They have purchased something in the last 3 months;57.6
Total Persons  (16 to 74 years old);Size of the household: Households with 4 members;Total;9,229,966
Total Persons  (16 to 74 years old);Size of the household: Households with 4 members;They have made one or more purchases;81.7
Total Persons  (16 to 74 years old);Size of the household: Households with 4 members;They have purchased something in the last 12 months;78.0
Total Persons  (16 to 74 years old);Size of the household: Households with 4 members;They have purchased something in the last 3 months;65.2
Total Persons  (16 to 74 years old);Size of the household: Households with 5 or more members;Total;3,019,542
Total Persons  (16 to 74 years old);Size of the household: Households with 5 or more members;They have made one or more purchases;73.6
Total Persons  (16 to 74 years old);Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;70.4
Total Persons  (16 to 74 years old);Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;58.5
Total Persons  (16 to 74 years old);Type of household: Single-person household;Total;3,468,922
Total Persons  (16 to 74 years old);Type of household: Single-person household;They have made one or more purchases;63.4
Total Persons  (16 to 74 years old);Type of household: Single-person household;They have purchased something in the last 12 months;57.4
Total Persons  (16 to 74 years old);Type of household: Single-person household;They have purchased something in the last 3 months;45.3
Total Persons  (16 to 74 years old);Type of household: Single parent living with a child;Total;4,214,430
Total Persons  (16 to 74 years old);Type of household: Single parent living with a child;They have made one or more purchases;71.8
Total Persons  (16 to 74 years old);Type of household: Single parent living with a child;They have purchased something in the last 12 months;67.7
Total Persons  (16 to 74 years old);Type of household: Single parent living with a child;They have purchased something in the last 3 months;55.2
Total Persons  (16 to 74 years old);Type of household: Couple living together without children;Total;6,215,000
Total Persons  (16 to 74 years old);Type of household: Couple living together without children;They have made one or more purchases;58.6
Total Persons  (16 to 74 years old);Type of household: Couple living together without children;They have purchased something in the last 12 months;53.7
Total Persons  (16 to 74 years old);Type of household: Couple living together without children;They have purchased something in the last 3 months;45.0
Total Persons  (16 to 74 years old);Type of household: Couple living together with children;Total;17,452,780
Total Persons  (16 to 74 years old);Type of household: Couple living together with children;They have made one or more purchases;79.3
Total Persons  (16 to 74 years old);Type of household: Couple living together with children;They have purchased something in the last 12 months;74.7
Total Persons  (16 to 74 years old);Type of household: Couple living together with children;They have purchased something in the last 3 months;62.8
Total Persons  (16 to 74 years old);Type of household: Other type of household;Total;3,885,452
Total Persons  (16 to 74 years old);Type of household: Other type of household;They have made one or more purchases;62.9
Total Persons  (16 to 74 years old);Type of household: Other type of household;They have purchased something in the last 12 months;58.0
Total Persons  (16 to 74 years old);Type of household: Other type of household;They have purchased something in the last 3 months;46.5
Total Persons  (16 to 74 years old);Cohabitation in couple: Living with your spouse;Total;17,068,949
Total Persons  (16 to 74 years old);Cohabitation in couple: Living with your spouse;They have made one or more purchases;67.9
Total Persons  (16 to 74 years old);Cohabitation in couple: Living with your spouse;They have purchased something in the last 12 months;63.0
Total Persons  (16 to 74 years old);Cohabitation in couple: Living with your spouse;They have purchased something in the last 3 months;52.5
Total Persons  (16 to 74 years old);Cohabitation as a couple: Co-habiting with a domestic partner;Total;3,445,067
Total Persons  (16 to 74 years old);Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;82.3
Total Persons  (16 to 74 years old);Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;78.2
Total Persons  (16 to 74 years old);Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;67.6
Total Persons  (16 to 74 years old);Cohabitation as a couple: Not cohabiting as a couple;Total;14,722,569
Total Persons  (16 to 74 years old);Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;72.8
Total Persons  (16 to 74 years old);Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;68.1
Total Persons  (16 to 74 years old);Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;55.4
Total Persons  (16 to 74 years old);Nationality: Spanish;Total;30,868,247
Total Persons  (16 to 74 years old);Nationality: Spanish;They have made one or more purchases;72.1
Total Persons  (16 to 74 years old);Nationality: Spanish;They have purchased something in the last 12 months;67.4
Total Persons  (16 to 74 years old);Nationality: Spanish;They have purchased something in the last 3 months;55.8
Total Persons  (16 to 74 years old);Nationality: Foreign;Total;4,368,338
Total Persons  (16 to 74 years old);Nationality: Foreign;They have made one or more purchases;66.3
Total Persons  (16 to 74 years old);Nationality: Foreign;They have purchased something in the last 12 months;61.0
Total Persons  (16 to 74 years old);Nationality: Foreign;They have purchased something in the last 3 months;51.1
Internet users in the last 12 months;Total Persons;Total;33,295,444
Internet users in the last 12 months;Total Persons;They have made one or more purchases;75.5
Internet users in the last 12 months;Total Persons;They have purchased something in the last 12 months;70.5
Internet users in the last 12 months;Total Persons;They have purchased something in the last 3 months;58.4
Internet users in the last 12 months;Sex: Male;Total;16,509,841
Internet users in the last 12 months;Sex: Male;They have made one or more purchases;78.2
Internet users in the last 12 months;Sex: Male;They have purchased something in the last 12 months;72.4
Internet users in the last 12 months;Sex: Male;They have purchased something in the last 3 months;58.9
Internet users in the last 12 months;Sex: Female;Total;16,785,603
Internet users in the last 12 months;Sex: Female;They have made one or more purchases;72.9
Internet users in the last 12 months;Sex: Female;They have purchased something in the last 12 months;68.6
Internet users in the last 12 months;Sex: Female;They have purchased something in the last 3 months;58.0
Internet users in the last 12 months;Age: 16 to 24 years old;Total;4,318,146
Internet users in the last 12 months;Age: 16 to 24 years old;They have made one or more purchases;81.9
Internet users in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 12 months;78.5
Internet users in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 3 months;64.8
Internet users in the last 12 months;Age: 25 to 34 years old;Total;5,157,244
Internet users in the last 12 months;Age: 25 to 34 years old;They have made one or more purchases;89.9
Internet users in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 12 months;86.6
Internet users in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 3 months;74.8
Internet users in the last 12 months;Age: 35 to 44 years old;Total;6,824,316
Internet users in the last 12 months;Age: 35 to 44 years old;They have made one or more purchases;85.9
Internet users in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 12 months;80.5
Internet users in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 3 months;69.5
Internet users in the last 12 months;Age: 45 to 54 years old;Total;7,498,209
Internet users in the last 12 months;Age: 45 to 54 years old;They have made one or more purchases;76.9
Internet users in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 12 months;71.8
Internet users in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 3 months;59.3
Internet users in the last 12 months;Age: 55 to 64 years old;Total;5,977,828
Internet users in the last 12 months;Age: 55 to 64 years old;They have made one or more purchases;62.0
Internet users in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 12 months;55.6
Internet users in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 3 months;42.4
Internet users in the last 12 months;Age: 65 to 74 years old;Total;3,519,701
Internet users in the last 12 months;Age: 65 to 74 years old;They have made one or more purchases;46.6
Internet users in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 12 months;40.2
Internet users in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 3 months;30.7
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;Total;13,843,978
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;77.2
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;72.1
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;59.8
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;Total;4,181,817
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;74.2
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;68.5
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;56.1
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;Total;5,095,421
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;76.3
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;71.6
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;59.6
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;Total;3,761,504
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;72.4
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;67.9
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;57.0
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;Total;6,412,723
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;They have made one or more purchases;74.1
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;69.1
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;56.9
Internet users in the last 12 months;Size of the household: Households with 1 member;Total;3,178,790
Internet users in the last 12 months;Size of the household: Households with 1 member;They have made one or more purchases;69.2
Internet users in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 12 months;62.6
Internet users in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 3 months;49.5
Internet users in the last 12 months;Size of the household: Households with 2 members;Total;8,622,083
Internet users in the last 12 months;Size of the household: Households with 2 members;They have made one or more purchases;67.2
Internet users in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 12 months;61.6
Internet users in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 3 months;51.0
Internet users in the last 12 months;Size of the household: Households with 3 members;Total;9,480,178
Internet users in the last 12 months;Size of the household: Households with 3 members;They have made one or more purchases;78.1
Internet users in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 12 months;72.2
Internet users in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 3 months;60.1
Internet users in the last 12 months;Size of the household: Households with 4 members;Total;9,074,534
Internet users in the last 12 months;Size of the household: Households with 4 members;They have made one or more purchases;83.1
Internet users in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 12 months;79.3
Internet users in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 3 months;66.3
Internet users in the last 12 months;Size of the household: Households with 5 or more members;Total;2,939,859
Internet users in the last 12 months;Size of the household: Households with 5 or more members;They have made one or more purchases;75.6
Internet users in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;72.3
Internet users in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;60.1
Internet users in the last 12 months;Type of household: Single-person household;Total;3,178,790
Internet users in the last 12 months;Type of household: Single-person household;They have made one or more purchases;69.2
Internet users in the last 12 months;Type of household: Single-person household;They have purchased something in the last 12 months;62.6
Internet users in the last 12 months;Type of household: Single-person household;They have purchased something in the last 3 months;49.5
Internet users in the last 12 months;Type of household: Single parent living with a child;Total;3,996,279
Internet users in the last 12 months;Type of household: Single parent living with a child;They have made one or more purchases;75.7
Internet users in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 12 months;71.4
Internet users in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 3 months;58.2
Internet users in the last 12 months;Type of household: Couple living together without children;Total;5,486,284
Internet users in the last 12 months;Type of household: Couple living together without children;They have made one or more purchases;66.3
Internet users in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 12 months;60.8
Internet users in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 3 months;51.0
Internet users in the last 12 months;Type of household: Couple living together with children;Total;17,039,938
Internet users in the last 12 months;Type of household: Couple living together with children;They have made one or more purchases;81.3
Internet users in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 12 months;76.5
Internet users in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 3 months;64.3
Internet users in the last 12 months;Type of household: Other type of household;Total;3,594,152
Internet users in the last 12 months;Type of household: Other type of household;They have made one or more purchases;68.0
Internet users in the last 12 months;Type of household: Other type of household;They have purchased something in the last 12 months;62.7
Internet users in the last 12 months;Type of household: Other type of household;They have purchased something in the last 3 months;50.2
Internet users in the last 12 months;Cohabitation in couple: Living with your spouse;Total;15,866,201
Internet users in the last 12 months;Cohabitation in couple: Living with your spouse;They have made one or more purchases;73.1
Internet users in the last 12 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 12 months;67.8
Internet users in the last 12 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 3 months;56.5
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;Total;3,403,917
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;83.3
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;79.1
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;68.5
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;Total;14,025,326
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;76.5
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;71.5
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;58.2
Internet users in the last 12 months;Nationality: Spanish;Total;29,051,227
Internet users in the last 12 months;Nationality: Spanish;They have made one or more purchases;76.6
Internet users in the last 12 months;Nationality: Spanish;They have purchased something in the last 12 months;71.6
Internet users in the last 12 months;Nationality: Spanish;They have purchased something in the last 3 months;59.3
Internet users in the last 12 months;Nationality: Foreign;Total;4,244,217
Internet users in the last 12 months;Nationality: Foreign;They have made one or more purchases;68.2
Internet users in the last 12 months;Nationality: Foreign;They have purchased something in the last 12 months;62.7
Internet users in the last 12 months;Nationality: Foreign;They have purchased something in the last 3 months;52.6
Internet users in the last 3 months;Total Persons;Total;33,086,280
Internet users in the last 3 months;Total Persons;They have made one or more purchases;76.0
Internet users in the last 3 months;Total Persons;They have purchased something in the last 12 months;70.9
Internet users in the last 3 months;Total Persons;They have purchased something in the last 3 months;58.8
Internet users in the last 3 months;Sex: Male;Total;16,404,245
Internet users in the last 3 months;Sex: Male;They have made one or more purchases;78.7
Internet users in the last 3 months;Sex: Male;They have purchased something in the last 12 months;72.9
Internet users in the last 3 months;Sex: Male;They have purchased something in the last 3 months;59.3
Internet users in the last 3 months;Sex: Female;Total;16,682,035
Internet users in the last 3 months;Sex: Female;They have made one or more purchases;73.3
Internet users in the last 3 months;Sex: Female;They have purchased something in the last 12 months;69.0
Internet users in the last 3 months;Sex: Female;They have purchased something in the last 3 months;58.3
Internet users in the last 3 months;Age: 16 to 24 years old;Total;4,316,849
Internet users in the last 3 months;Age: 16 to 24 years old;They have made one or more purchases;81.9
Internet users in the last 3 months;Age: 16 to 24 years old;They have purchased something in the last 12 months;78.6
Internet users in the last 3 months;Age: 16 to 24 years old;They have purchased something in the last 3 months;64.8
Internet users in the last 3 months;Age: 25 to 34 years old;Total;5,157,244
Internet users in the last 3 months;Age: 25 to 34 years old;They have made one or more purchases;89.9
Internet users in the last 3 months;Age: 25 to 34 years old;They have purchased something in the last 12 months;86.6
Internet users in the last 3 months;Age: 25 to 34 years old;They have purchased something in the last 3 months;74.8
Internet users in the last 3 months;Age: 35 to 44 years old;Total;6,793,761
Internet users in the last 3 months;Age: 35 to 44 years old;They have made one or more purchases;86.3
Internet users in the last 3 months;Age: 35 to 44 years old;They have purchased something in the last 12 months;80.9
Internet users in the last 3 months;Age: 35 to 44 years old;They have purchased something in the last 3 months;69.8
Internet users in the last 3 months;Age: 45 to 54 years old;Total;7,475,843
Internet users in the last 3 months;Age: 45 to 54 years old;They have made one or more purchases;77.1
Internet users in the last 3 months;Age: 45 to 54 years old;They have purchased something in the last 12 months;72.0
Internet users in the last 3 months;Age: 45 to 54 years old;They have purchased something in the last 3 months;59.4
Internet users in the last 3 months;Age: 55 to 64 years old;Total;5,899,316
Internet users in the last 3 months;Age: 55 to 64 years old;They have made one or more purchases;62.8
Internet users in the last 3 months;Age: 55 to 64 years old;They have purchased something in the last 12 months;56.4
Internet users in the last 3 months;Age: 55 to 64 years old;They have purchased something in the last 3 months;43.0
Internet users in the last 3 months;Age: 65 to 74 years old;Total;3,443,268
Internet users in the last 3 months;Age: 65 to 74 years old;They have made one or more purchases;47.5
Internet users in the last 3 months;Age: 65 to 74 years old;They have purchased something in the last 12 months;40.9
Internet users in the last 3 months;Age: 65 to 74 years old;They have purchased something in the last 3 months;31.4
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;Total;13,777,961
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;77.6
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;72.4
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;60.1
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;Total;4,151,914
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;74.7
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;69.0
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;56.5
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;Total;5,053,472
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;76.9
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;72.1
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;60.1
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;Total;3,737,248
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;72.7
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;68.3
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;57.4
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;Total;6,365,686
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;They have made one or more purchases;74.6
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;69.6
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;57.3
Internet users in the last 3 months;Size of the household: Households with 1 member;Total;3,112,323
Internet users in the last 3 months;Size of the household: Households with 1 member;They have made one or more purchases;70.6
Internet users in the last 3 months;Size of the household: Households with 1 member;They have purchased something in the last 12 months;64.0
Internet users in the last 3 months;Size of the household: Households with 1 member;They have purchased something in the last 3 months;50.5
Internet users in the last 3 months;Size of the household: Households with 2 members;Total;8,541,519
Internet users in the last 3 months;Size of the household: Households with 2 members;They have made one or more purchases;67.7
Internet users in the last 3 months;Size of the household: Households with 2 members;They have purchased something in the last 12 months;62.2
Internet users in the last 3 months;Size of the household: Households with 2 members;They have purchased something in the last 3 months;51.5
Internet users in the last 3 months;Size of the household: Households with 3 members;Total;9,431,525
Internet users in the last 3 months;Size of the household: Households with 3 members;They have made one or more purchases;78.5
Internet users in the last 3 months;Size of the household: Households with 3 members;They have purchased something in the last 12 months;72.6
Internet users in the last 3 months;Size of the household: Households with 3 members;They have purchased something in the last 3 months;60.4
Internet users in the last 3 months;Size of the household: Households with 4 members;Total;9,070,085
Internet users in the last 3 months;Size of the household: Households with 4 members;They have made one or more purchases;83.1
Internet users in the last 3 months;Size of the household: Households with 4 members;They have purchased something in the last 12 months;79.4
Internet users in the last 3 months;Size of the household: Households with 4 members;They have purchased something in the last 3 months;66.4
Internet users in the last 3 months;Size of the household: Households with 5 or more members;Total;2,930,829
Internet users in the last 3 months;Size of the household: Households with 5 or more members;They have made one or more purchases;75.8
Internet users in the last 3 months;Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;72.5
Internet users in the last 3 months;Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;60.3
Internet users in the last 3 months;Type of household: Single-person household;Total;3,112,323
Internet users in the last 3 months;Type of household: Single-person household;They have made one or more purchases;70.6
Internet users in the last 3 months;Type of household: Single-person household;They have purchased something in the last 12 months;64.0
Internet users in the last 3 months;Type of household: Single-person household;They have purchased something in the last 3 months;50.5
Internet users in the last 3 months;Type of household: Single parent living with a child;Total;3,977,043
Internet users in the last 3 months;Type of household: Single parent living with a child;They have made one or more purchases;76.0
Internet users in the last 3 months;Type of household: Single parent living with a child;They have purchased something in the last 12 months;71.8
Internet users in the last 3 months;Type of household: Single parent living with a child;They have purchased something in the last 3 months;58.5
Internet users in the last 3 months;Type of household: Couple living together without children;Total;5,433,853
Internet users in the last 3 months;Type of household: Couple living together without children;They have made one or more purchases;66.8
Internet users in the last 3 months;Type of household: Couple living together without children;They have purchased something in the last 12 months;61.3
Internet users in the last 3 months;Type of household: Couple living together without children;They have purchased something in the last 3 months;51.5
Internet users in the last 3 months;Type of household: Couple living together with children;Total;16,992,529
Internet users in the last 3 months;Type of household: Couple living together with children;They have made one or more purchases;81.5
Internet users in the last 3 months;Type of household: Couple living together with children;They have purchased something in the last 12 months;76.7
Internet users in the last 3 months;Type of household: Couple living together with children;They have purchased something in the last 3 months;64.5
Internet users in the last 3 months;Type of household: Other type of household;Total;3,570,531
Internet users in the last 3 months;Type of household: Other type of household;They have made one or more purchases;68.4
Internet users in the last 3 months;Type of household: Other type of household;They have purchased something in the last 12 months;63.1
Internet users in the last 3 months;Type of household: Other type of household;They have purchased something in the last 3 months;50.5
Internet users in the last 3 months;Cohabitation in couple: Living with your spouse;Total;15,757,980
Internet users in the last 3 months;Cohabitation in couple: Living with your spouse;They have made one or more purchases;73.5
Internet users in the last 3 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 12 months;68.2
Internet users in the last 3 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 3 months;56.9
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;Total;3,398,529
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;83.4
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;79.3
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;68.6
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;Total;13,929,771
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;77.0
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;72.0
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;58.6
Internet users in the last 3 months;Nationality: Spanish;Total;28,858,487
Internet users in the last 3 months;Nationality: Spanish;They have made one or more purchases;77.1
Internet users in the last 3 months;Nationality: Spanish;They have purchased something in the last 12 months;72.1
Internet users in the last 3 months;Nationality: Spanish;They have purchased something in the last 3 months;59.7
Internet users in the last 3 months;Nationality: Foreign;Total;4,227,793
Internet users in the last 3 months;Nationality: Foreign;They have made one or more purchases;68.5
Internet users in the last 3 months;Nationality: Foreign;They have purchased something in the last 12 months;63.0
Internet users in the last 3 months;Nationality: Foreign;They have purchased something in the last 3 months;52.8
People that have made online purchases in the last 12 months;Total Persons;Total;23,477,227
People that have made online purchases in the last 12 months;Total Persons;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Total Persons;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Total Persons;They have purchased something in the last 3 months;82.9
People that have made online purchases in the last 12 months;Sex: Male;Total;11,954,459
People that have made online purchases in the last 12 months;Sex: Male;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Sex: Male;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Sex: Male;They have purchased something in the last 3 months;81.4
People that have made online purchases in the last 12 months;Sex: Female;Total;11,522,768
People that have made online purchases in the last 12 months;Sex: Female;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Sex: Female;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Sex: Female;They have purchased something in the last 3 months;84.5
People that have made online purchases in the last 12 months;Age: 16 to 24 years old;Total;3,391,684
People that have made online purchases in the last 12 months;Age: 16 to 24 years old;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 3 months;82.4
People that have made online purchases in the last 12 months;Age: 25 to 34 years old;Total;4,467,982
People that have made online purchases in the last 12 months;Age: 25 to 34 years old;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 3 months;86.3
People that have made online purchases in the last 12 months;Age: 35 to 44 years old;Total;5,493,762
People that have made online purchases in the last 12 months;Age: 35 to 44 years old;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 3 months;86.3
People that have made online purchases in the last 12 months;Age: 45 to 54 years old;Total;5,384,460
People that have made online purchases in the last 12 months;Age: 45 to 54 years old;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 3 months;82.5
People that have made online purchases in the last 12 months;Age: 55 to 64 years old;Total;3,326,032
People that have made online purchases in the last 12 months;Age: 55 to 64 years old;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 3 months;76.3
People that have made online purchases in the last 12 months;Age: 65 to 74 years old;Total;1,413,307
People that have made online purchases in the last 12 months;Age: 65 to 74 years old;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 3 months;76.5
People that have made online purchases in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;Total;9,978,966
People that have made online purchases in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;83.0
People that have made online purchases in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;Total;2,866,086
People that have made online purchases in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;81.9
People that have made online purchases in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;Total;3,647,553
People that have made online purchases in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;83.2
People that have made online purchases in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;Total;2,553,418
People that have made online purchases in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;84.0
People that have made online purchases in the last 12 months;Habitat: Less than 10,000 inhabitants;Total;4,431,205
People that have made online purchases in the last 12 months;Habitat: Less than 10,000 inhabitants;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;82.4
People that have made online purchases in the last 12 months;Size of the household: Households with 1 member;Total;1,990,915
People that have made online purchases in the last 12 months;Size of the household: Households with 1 member;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 3 months;79.0
People that have made online purchases in the last 12 months;Size of the household: Households with 2 members;Total;5,313,564
People that have made online purchases in the last 12 months;Size of the household: Households with 2 members;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 3 months;82.8
People that have made online purchases in the last 12 months;Size of the household: Households with 3 members;Total;6,847,827
People that have made online purchases in the last 12 months;Size of the household: Households with 3 members;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 3 months;83.3
People that have made online purchases in the last 12 months;Size of the household: Households with 4 members;Total;7,199,456
People that have made online purchases in the last 12 months;Size of the household: Households with 4 members;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 3 months;83.6
People that have made online purchases in the last 12 months;Size of the household: Households with 5 or more members;Total;2,125,466
People that have made online purchases in the last 12 months;Size of the household: Households with 5 or more members;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;83.1
People that have made online purchases in the last 12 months;Type of household: Single-person household;Total;1,990,915
People that have made online purchases in the last 12 months;Type of household: Single-person household;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Type of household: Single-person household;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Type of household: Single-person household;They have purchased something in the last 3 months;79.0
People that have made online purchases in the last 12 months;Type of household: Single parent living with a child;Total;2,855,207
People that have made online purchases in the last 12 months;Type of household: Single parent living with a child;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 3 months;81.4
People that have made online purchases in the last 12 months;Type of household: Couple living together without children;Total;3,336,560
People that have made online purchases in the last 12 months;Type of household: Couple living together without children;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 3 months;83.8
People that have made online purchases in the last 12 months;Type of household: Couple living together with children;Total;13,040,239
People that have made online purchases in the last 12 months;Type of household: Couple living together with children;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 3 months;84.0
People that have made online purchases in the last 12 months;Type of household: Other type of household;Total;2,254,307
People that have made online purchases in the last 12 months;Type of household: Other type of household;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Type of household: Other type of household;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Type of household: Other type of household;They have purchased something in the last 3 months;80.1
People that have made online purchases in the last 12 months;Cohabitation in couple: Living with your spouse;Total;10,755,266
People that have made online purchases in the last 12 months;Cohabitation in couple: Living with your spouse;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 3 months;83.4
People that have made online purchases in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;Total;2,693,476
People that have made online purchases in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;86.5
People that have made online purchases in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;Total;10,028,485
People that have made online purchases in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;81.4
People that have made online purchases in the last 12 months;Nationality: Spanish;Total;20,814,437
People that have made online purchases in the last 12 months;Nationality: Spanish;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Nationality: Spanish;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Nationality: Spanish;They have purchased something in the last 3 months;82.8
People that have made online purchases in the last 12 months;Nationality: Foreign;Total;2,662,790
People that have made online purchases in the last 12 months;Nationality: Foreign;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Nationality: Foreign;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Nationality: Foreign;They have purchased something in the last 3 months;83.8