Main variables;Total
C.1.A % of companies using enterprise resource planning (ERP) software (1);14,52
C.1.B % of companies using customer relationship management (CRM) software (1);9,85
C.1.C % of companies using business intelligence (BI) software (1);4,06
C.2% of companies sharing data electronically with suppliers or customers within the supply chain (1);15,88
C.3% of companies that sold access to their own data to third parties in 2025 (1);0,24
C.4% of companies that, in 2025, purchased access to third-party data (1);0,29
C.5% of companies that perform data analytics by their own employees (1);6,93
C.6.A % of companies that perform analytics on transaction log data (2);67,22
C.6.B % of companies that perform analytics on customer data (2);55,27
C.6.C % of companies that perform analytics on social media data (2);45,74
C.6.D % of companies performing analytics on web data (2);30,04
C.6.E % of companies that perform analytics on location data from the use of handheld devices or vehicles (2);19,04
C.6.F % of companies that perform analytics on data from smart devices or sensors (2);7,88
C.6.G % of companies that perform analytics on open data from government authorities (2);20,77
C.6.H % of companies that perform analytics on satellite data (2);6,64
C.7% of companies for which another company or external organization performs data analytics (1);6,31
C.8.A % of companies that do not perform data analytics because the costs seem too high (3);48,74
C.8.B % of companies that do not perform data analytics due to lack of relevant expertise in the company (3);54,23
C.8.C % of companies that do not perform data analytics due to complexity or incompatibility with existing equipment, software, or systems (3);45,4
C.8.D % of companies that do not perform data analytics because it is not useful for the company (3);62,14
C.8.E % of companies that do not perform data analytics due to difficulties with the availability or quality of the data needed (3);39,2
C.8.F % of companies that do not perform data analytics due to lack of control over the data (3);34,92
C.8.G % of companies that do not perform data analytics due to security concerns, such as data privacy and online threats (3);44,25
C.8.H % of companies that do not perform data analytics due to ethical considerations associated with data analytics (3);30,72
C.8.I % of companies that do not perform data analytics due to other reasons not mentioned above (3);30,65